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Intangible Assets, Net (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 8,826,000	$ 8,826,000
Accumulated Amortization	(5,747,933)	(4,905,557)
Net Carrying Amount	3,078,067	3,920,443
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	50,000	50,000
Accumulated Amortization	(22,500)	(21,250)
Net Carrying Amount	27,500	28,750
Trade names, trademarks product names, URLs [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	1,555,000	1,555,000
Accumulated Amortization	(713,229)	(585,479)
Net Carrying Amount	841,771	969,521
Internally developed software [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	2,720,000	2,720,000
Accumulated Amortization	(2,102,031)	(1,900,696)
Net Carrying Amount	617,969	819,304
Subscriber/customer relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	4,219,000	4,219,000
Accumulated Amortization	(2,663,423)	(2,221,882)
Net Carrying Amount	1,555,577	1,997,118
Lead pool [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	282,000	282,000
Accumulated Amortization	(246,750)	(176,250)
Net Carrying Amount	$ 35,250	$ 105,750

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