XML 32 R22.htm IDEA: XBRL DOCUMENT v3.10.0.1
Intangible Assets, Net (Tables)
 6 Months Ended
Jun. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of intangible assets, net
   June 30,   December 31, 
   2018   2017 
   (unaudited)     
   Gross
Carrying
Amount		   Accumulated
Amortization		   Net
Carrying
Amount		   Gross
Carrying
Amount		   Accumulated
Amortization		   Net
Carrying
Amount		 
Patents  $50,000   $(22,500)  $27,500   $50,000   $(21,250)  $28,750 
Trade names, trademarks product names, URLs   1,555,000    (713,229)   841,771    1,555,000    (585,479)   969,521 
Internally developed software   2,720,000    (2,102,031)   617,969    2,720,000    (1,900,696)   819,304 
Subscriber/customer relationships   4,219,000    (2,663,423)   1,555,577    4,219,000    (2,221,882)   1,997,118 
Lead pool   282,000    (246,750)   35,250    282,000    (176,250)   105,750 
Total intangible assets  $8,826,000   $(5,747,933)  $3,078,067   $8,826,000   $(4,905,557)  $3,920,443