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Intangible Assets, Net

9 Months Ended

Sep. 30, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

5.	Intangible Assets, Net

Intangible assets, net consisted of the following at September 30, 2018 and December 31, 2017:

	September 30,							December 31,
	2018							2017
	(unaudited)
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Patents	$	50,000	$	(23,125	)	$	26,875	$	50,000	$	(21,250	)	$	28,750
Trade names, trademarks product names, URLs		1,555,000		(777,104	)		777,896		1,555,000		(585,479	)		969,521
Internally developed software		2,720,000		(2,202,697	)		517,303		2,720,000		(1,900,696	)		819,304
Subscriber/customer relationships		4,219,000		(2,884,195	)		1,334,805		4,219,000		(2,221,882	)		1,997,118
Lead pool		282,000		(282,000	)		-		282,000		(176,250	)		105,750
Total intangible assets	$	8,826,000	$	(6,169,121	)	$	2,656,879	$	8,826,000	$	(4,905,557	)	$	3,920,443

Amortization expense for the three and nine months ended September 30, 2018 was $421,188 and $1,263,564, respectively, as compared to $421,188 and $1,263,563, respectively, for the three and nine months ended September 30, 2017. The estimated aggregate amortization expense for the last quarter of 2018 and each of the next four years and thereafter will be $336,155 in 2018, $1,087,333 in 2019, $592,681 in 2020, $444,167 in 2021 and $196,543 in 2022.