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Intangible Assets, Net (Details) - USD ($)
Sep. 30, 2018
Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount $ 8,826,000 $ 8,826,000
Accumulated Amortization (6,169,121) (4,905,557)
Net Carrying Amount 2,656,879 3,920,443
Patents [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 50,000 50,000
Accumulated Amortization (23,125) (21,250)
Net Carrying Amount 26,875 28,750
Trade names, trademarks product names, URLs [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 1,555,000 1,555,000
Accumulated Amortization (777,104) (585,479)
Net Carrying Amount 777,896 969,521
Internally developed software [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 2,720,000 2,720,000
Accumulated Amortization (2,202,697) (1,900,696)
Net Carrying Amount 517,303 819,304
Subscriber/customer relationships [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 4,219,000 4,219,000
Accumulated Amortization (2,884,195) (2,221,882)
Net Carrying Amount 1,334,805 1,997,118
Lead pool [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 282,000 282,000
Accumulated Amortization (282,000) (176,250)
Net Carrying Amount $ 105,750