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Intangible Assets, Net

3 Months Ended

12 Months Ended

Mar. 31, 2018

Dec. 31, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

4.	Intangible Assets, Net

Intangible assets, net consisted of the following at March 31, 2018 and December 31, 2017:

	March 31,							December 31,
	2018							2017
	(unaudited)
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Patents	$	50,000	$	(21,875	)	$	28,125	$	50,000	$	(21,250	)	$	28,750
Trade names, trademarks product names, URLs		1,555,000		(649,354	)		905,646		1,555,000		(585,479	)		969,521
Internally developed software		2,720,000		(2,001,363	)		718,637		2,720,000		(1,900,696	)		819,304
Subscriber/customer relationships		4,219,000		(2,442,653	)		1,776,347		4,219,000		(2,221,882	)		1,997,118
Lead pool		282,000		(211,500	)		70,500		282,000		(176,250	)		105,750
Total intangible assets	$	8,826,000	$	(5,326,745	)	$	3,499,255	$	8,826,000	$	(4,905,557	)	$	3,920,443

Amortization expense for the three months ended March 31, 2018 was $421,188, as compared to $421,188 for the three months ended March 31, 2017. The estimated aggregate amortization expense for each of the next five years and thereafter will be $1,178,531 in 2018, $1,087,333 in 2019, $592,681 in 2020, $444,167 in 2021 and $196,543 thereafter.

5.	Intangible Assets

Intangible assets consist of the following:

	December 31,
	2017							2016
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Patents	$	50,000	$	(21,250	)	$	28,750	$	50,000	$	(18,750	)	$	31,250
Trade names, trademarks, product names, URLs		1,555,000		(585,479	)		969,521		1,555,000		(329,979	)		1,225,021
Internally developed software		2,720,000		(1,900,697	)		819,303		2,720,000		(1,498,029	)		1,221,971
Subscriber/customer relationships		4,219,000		(2,221,882	)		1,997,118		4,219,000		(1,338,799	)		2,880,201
Lead pool		282,000		(176,250	)		105,750		282,000		(35,250	)		246,750
Total intangible assets	$	8,826,000	$	(4,905,558	)	$	3,920,442	$	8,826,000	$	(3,220,807	)	$	5,605,193

Subscriber/customer relationships, trade names, trademarks, product names, URLs, Internally developed software and lead pool included an aggregate of $3,952,000 of intangible assets acquired as part of the business combination completed on October 7, 2016 as described in Note 3.

Amortization expense for the years ended December 31, 2017 and 2016 was $1,684,750 and $834,505, respectively. The estimated aggregate amortization expense for each of the next five years and thereafter will be $1,599,718 in 2018, $1,087,333 in 2019, $592,681 in 2020, $444,167 in 2021 and $196,543 thereafter.