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Intangible Assets, Net (Tables)

3 Months Ended

12 Months Ended

Mar. 31, 2018

Dec. 31, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of intangible assets, net

		March 31,												December 31,
		2018												2017
		(unaudited)
		Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount				Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount
Patents		$	50,000			$	(21,875	)		$	28,125			$	50,000			$	(21,250	)		$	28,750
Trade names, trademarks product names, URLs			1,555,000				(649,354	)			905,646				1,555,000				(585,479	)			969,521
Internally developed software			2,720,000				(2,001,363	)			718,637				2,720,000				(1,900,696	)			819,304
Subscriber/customer relationships			4,219,000				(2,442,653	)			1,776,347				4,219,000				(2,221,882	)			1,997,118
Lead pool			282,000				(211,500	)			70,500				282,000				(176,250	)			105,750
Total intangible assets		$	8,826,000			$	(5,326,745	)		$	3,499,255			$	8,826,000			$	(4,905,557	)		$	3,920,443

		December 31,
		2017												2016
		Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount				Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount
Patents		$	50,000			$	(21,250	)		$	28,750			$	50,000			$	(18,750	)		$	31,250
Trade names, trademarks, product names, URLs			1,555,000				(585,479	)			969,521				1,555,000				(329,979	)			1,225,021
Internally developed software			2,720,000				(1,900,697	)			819,303				2,720,000				(1,498,029	)			1,221,971
Subscriber/customer relationships			4,219,000				(2,221,882	)			1,997,118				4,219,000				(1,338,799	)			2,880,201
Lead pool			282,000				(176,250	)			105,750				282,000				(35,250	)			246,750
Total intangible assets		$	8,826,000			$	(4,905,558	)		$	3,920,442			$	8,826,000			$	(3,220,807	)		$	5,605,193