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Intangible Assets, Net (Tables) | 6 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2018 | Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract] |  |
Schedule of intangible assets, net |
|  | June 30, |  |  | December 31, |
|  | 2018 |  |  | 2017 |
|  | (unaudited) |  |  |  |
|  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Patents |  | $ | 50,000 |  |  | $ | (22,500 | ) |  | $ | 27,500 |  |  | $ | 50,000 |  |  | $ | (21,250 | ) |  | $ | 28,750 |
Trade names, trademarks product names, URLs |  |  | 1,555,000 |  |  |  | (713,229 | ) |  |  | 841,771 |  |  |  | 1,555,000 |  |  |  | (585,479 | ) |  |  | 969,521 |
Internally developed software |  |  | 2,720,000 |  |  |  | (2,102,031 | ) |  |  | 617,969 |  |  |  | 2,720,000 |  |  |  | (1,900,696 | ) |  |  | 819,304 |
Subscriber/customer relationships |  |  | 4,219,000 |  |  |  | (2,663,423 | ) |  |  | 1,555,577 |  |  |  | 4,219,000 |  |  |  | (2,221,882 | ) |  |  | 1,997,118 |
Lead pool |  |  | 282,000 |  |  |  | (246,750 | ) |  |  | 35,250 |  |  |  | 282,000 |  |  |  | (176,250 | ) |  |  | 105,750 |
Total intangible assets |  | $ | 8,826,000 |  |  | $ | (5,747,933 | ) |  | $ | 3,078,067 |  |  | $ | 8,826,000 |  |  | $ | (4,905,557 | ) |  | $ | 3,920,443 |
|  | December 31, |
|  | 2017 |  |  | 2016 |
|  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Patents |  | $ | 50,000 |  |  | $ | (21,250 | ) |  | $ | 28,750 |  |  | $ | 50,000 |  |  | $ | (18,750 | ) |  | $ | 31,250 |
Trade names, trademarks, product names, URLs |  |  | 1,555,000 |  |  |  | (585,479 | ) |  |  | 969,521 |  |  |  | 1,555,000 |  |  |  | (329,979 | ) |  |  | 1,225,021 |
Internally developed software |  |  | 2,720,000 |  |  |  | (1,900,697 | ) |  |  | 819,303 |  |  |  | 2,720,000 |  |  |  | (1,498,029 | ) |  |  | 1,221,971 |
Subscriber/customer relationships |  |  | 4,219,000 |  |  |  | (2,221,882 | ) |  |  | 1,997,118 |  |  |  | 4,219,000 |  |  |  | (1,338,799 | ) |  |  | 2,880,201 |
Lead pool |  |  | 282,000 |  |  |  | (176,250 | ) |  |  | 105,750 |  |  |  | 282,000 |  |  |  | (35,250 | ) |  |  | 246,750 |
Total intangible assets |  | $ | 8,826,000 |  |  | $ | (4,905,558 | ) |  | $ | 3,920,442 |  |  | $ | 8,826,000 |  |  | $ | (3,220,807 | ) |  | $ | 5,605,193 |

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- Definition Tabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance and exist in perpetuity, by either major class or business segment. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -Subparagraph (b),(d) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16373-109275 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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