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Intangible Assets, Net (Tables)

6 Months Ended

12 Months Ended

Jun. 30, 2018

Dec. 31, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of intangible assets, net

		June 30,												December 31,
		2018												2017
		(unaudited)
		Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount				Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount
Patents		$	50,000			$	(22,500	)		$	27,500			$	50,000			$	(21,250	)		$	28,750
Trade names, trademarks product names, URLs			1,555,000				(713,229	)			841,771				1,555,000				(585,479	)			969,521
Internally developed software			2,720,000				(2,102,031	)			617,969				2,720,000				(1,900,696	)			819,304
Subscriber/customer relationships			4,219,000				(2,663,423	)			1,555,577				4,219,000				(2,221,882	)			1,997,118
Lead pool			282,000				(246,750	)			35,250				282,000				(176,250	)			105,750
Total intangible assets		$	8,826,000			$	(5,747,933	)		$	3,078,067			$	8,826,000			$	(4,905,557	)		$	3,920,443

		December 31,
		2017												2016
		Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount				Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount
Patents		$	50,000			$	(21,250	)		$	28,750			$	50,000			$	(18,750	)		$	31,250
Trade names, trademarks, product names, URLs			1,555,000				(585,479	)			969,521				1,555,000				(329,979	)			1,225,021
Internally developed software			2,720,000				(1,900,697	)			819,303				2,720,000				(1,498,029	)			1,221,971
Subscriber/customer relationships			4,219,000				(2,221,882	)			1,997,118				4,219,000				(1,338,799	)			2,880,201
Lead pool			282,000				(176,250	)			105,750				282,000				(35,250	)			246,750
Total intangible assets		$	8,826,000			$	(4,905,558	)		$	3,920,442			$	8,826,000			$	(3,220,807	)		$	5,605,193

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- References

No definition available.

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- Definition

Tabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance and exist in perpetuity, by either major class or business segment.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 3
-Subparagraph (b),(d)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16373-109275

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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