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Intangible Assets, Net | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2018 | Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract] |  |
Intangible Assets, Net |
5. | Intangible Assets, Net
Intangible assets, net consisted of the following at September 30, 2018 and December 31, 2017:
|  | September 30, |  |  | December 31, |
|  | 2018 |  |  | 2017 |
|  | (unaudited) |  |  |  |  |  |  |  |  |  |
|  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Patents |  | $ | 50,000 |  |  | $ | (23,125 | ) |  | $ | 26,875 |  |  | $ | 50,000 |  |  | $ | (21,250 | ) |  | $ | 28,750 |
Trade names, trademarks product names, URLs |  |  | 1,555,000 |  |  |  | (777,104 | ) |  |  | 777,896 |  |  |  | 1,555,000 |  |  |  | (585,479 | ) |  |  | 969,521 |
Internally developed software |  |  | 2,720,000 |  |  |  | (2,202,697 | ) |  |  | 517,303 |  |  |  | 2,720,000 |  |  |  | (1,900,696 | ) |  |  | 819,304 |
Subscriber/customer relationships |  |  | 4,219,000 |  |  |  | (2,884,195 | ) |  |  | 1,334,805 |  |  |  | 4,219,000 |  |  |  | (2,221,882 | ) |  |  | 1,997,118 |
Lead pool |  |  | 282,000 |  |  |  | (282,000 | ) |  |  | - |  |  |  | 282,000 |  |  |  | (176,250 | ) |  |  | 105,750 |
Total intangible assets |  | $ | 8,826,000 |  |  | $ | (6,169,121 | ) |  | $ | 2,656,879 |  |  | $ | 8,826,000 |  |  | $ | (4,905,557 | ) |  | $ | 3,920,443 |
Amortization expense for the three and nine months ended September 30, 2018 was $421,188 and $1,263,564, respectively, as compared to $421,188 and $1,263,563, respectively, for the three and nine months ended September 30, 2017. The estimated aggregate amortization expense for the last quarter of 2018 and each of the next four years and thereafter will be $336,155 in 2018, $1,087,333 in 2019, $592,681 in 2020, $444,167 in 2021 and $196,543 in 2022. |
5. | Intangible Assets
Intangible assets consist of the following:
|  | December 31, |
|  | 2017 |  |  | 2016 |
|  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Patents |  | $ | 50,000 |  |  | $ | (21,250 | ) |  | $ | 28,750 |  |  | $ | 50,000 |  |  | $ | (18,750 | ) |  | $ | 31,250 |
Trade names, trademarks, product names, URLs |  |  | 1,555,000 |  |  |  | (585,479 | ) |  |  | 969,521 |  |  |  | 1,555,000 |  |  |  | (329,979 | ) |  |  | 1,225,021 |
Internally developed software |  |  | 2,720,000 |  |  |  | (1,900,697 | ) |  |  | 819,303 |  |  |  | 2,720,000 |  |  |  | (1,498,029 | ) |  |  | 1,221,971 |
Subscriber/customer relationships |  |  | 4,219,000 |  |  |  | (2,221,882 | ) |  |  | 1,997,118 |  |  |  | 4,219,000 |  |  |  | (1,338,799 | ) |  |  | 2,880,201 |
Lead pool |  |  | 282,000 |  |  |  | (176,250 | ) |  |  | 105,750 |  |  |  | 282,000 |  |  |  | (35,250 | ) |  |  | 246,750 |
Total intangible assets |  | $ | 8,826,000 |  |  | $ | (4,905,558 | ) |  | $ | 3,920,442 |  |  | $ | 8,826,000 |  |  | $ | (3,220,807 | ) |  | $ | 5,605,193 |
Subscriber/customer relationships, trade names, trademarks, product names, URLs, Internally developed software and lead pool included an aggregate of $3,952,000 of intangible assets acquired as part of the business combination completed on October 7, 2016 as described in Note 3. Amortization expense for the years ended December 31, 2017 and 2016 was $1,684,750 and $834,505, respectively. The estimated aggregate amortization expense for each of the next five years and thereafter will be $1,599,718 in 2018, $1,087,333 in 2019, $592,681 in 2020, $444,167 in 2021 and $196,543 thereafter.

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