<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>8
<FILENAME>b332774_ex99-1.txt
<DESCRIPTION>CONSENT
<TEXT>
<PAGE>

                                                                    Exhibit 99.1

                                     CONSENT

         The undersigned hereby consents, pursuant to Rule 438 promulgated under
the Securities Act of 1933, as amended, to his being named as about to become a
director of Coffee Holding Co., Inc. in such Company's Registration Statement on
Form SB-2.


                                         /s/ Barry Knepper
                                         -----------------------------------
                                         Barry Knepper

August 10, 2004

</TEXT>
</DOCUMENT>
