12. FAIR VALUE MEASUREMENTS (Details) (USD $)	Oct. 31, 2014	Oct. 31, 2013
Assets:
Money market	$ 515,549us-gaap_MoneyMarketFundsAtCarryingValue	$ 515,498us-gaap_MoneyMarketFundsAtCarryingValue
Total Assets	515,549us-gaap_AssetsFairValueDisclosure	515,498us-gaap_AssetsFairValueDisclosure
Liabilities:
Commodities Options	(217,624)JVA_CommoditiesOptions	(188,819)JVA_CommoditiesOptions
Commodities-Futures	(267,300)	(795,221)
Total Liabilities	(484,924)us-gaap_LiabilitiesFairValueDisclosure	(984,040)us-gaap_LiabilitiesFairValueDisclosure
FairValueInputsLevel1Member
Assets:
Money market	515,549	515,498
Total Assets	515,549	515,498
Liabilities:
Commodities Options	0	0
Commodities-Futures	0	0
Total Liabilities	0	0
FairValueInputsLevel2Member
Assets:
Money market	0	0
Total Assets	0	0
Liabilities:
Commodities Options	(217,624)	(188,819)
Commodities-Futures	(267,300)	(795,221)
Total Liabilities	(484,924)	(984,040)
FairValueInputsLevel3Member
Assets:
Money market	0	0
Total Assets	0	0
Liabilities:
Commodities Options	0	0
Commodities-Futures	0	0
Total Liabilities	$ 0	$ 0

No authoritative reference available.

No definition available.

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- Definition

Fair value portion of probable future economic benefits obtained or controlled by an entity as a result of past transactions or events.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=36462937&loc=d3e19207-110258

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Fair value of financial and nonfinancial obligations.

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- Definition

Investment in short-term money-market instruments (such as commercial paper, banker's acceptances, repurchase agreements, government securities, certificates of deposit, and so forth) which are highly liquid (that is, readily convertible to known amounts of cash) and so near their maturity that they present an insignificant risk of changes in value because of changes in interest rates. Generally, only investments with original maturities of three months or less qualify as cash equivalents by definition. Original maturity means an original maturity to the entity holding the investment. For example, both a three-month US Treasury bill and a three-year Treasury note purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three-years ago does not become a cash equivalent when its remaining maturity is three months.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Cash Equivalents

-URI http://asc.fasb.org/extlink&oid=6507016

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- Definition

Fair value of all derivative liabilities designated as hedges of net investment in foreign operations.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 815

-SubTopic 10

-Section 50

-Paragraph 4B

-Subparagraph (c)(1)

-URI http://asc.fasb.org/extlink&oid=35706170&loc=SL5624163-113959

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