<SEC-DOCUMENT>0001654954-17-001472.txt : 20170227
<SEC-HEADER>0001654954-17-001472.hdr.sgml : 20170227
<ACCEPTANCE-DATETIME>20170227161613
ACCESSION NUMBER:		0001654954-17-001472
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		5
FILED AS OF DATE:		20170227
DATE AS OF CHANGE:		20170227
EFFECTIVENESS DATE:		20170227

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COFFEE HOLDING CO INC
		CENTRAL INDEX KEY:			0001007019
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-GROCERIES & RELATED PRODUCTS [5140]
		IRS NUMBER:				113860760
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1031

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32491
		FILM NUMBER:		17641854

	BUSINESS ADDRESS:	
		STREET 1:		3475 VICTORY BLVD
		CITY:			STATEN ISLAND
		STATE:			NY
		ZIP:			10314
		BUSINESS PHONE:		7188320800

	MAIL ADDRESS:	
		STREET 1:		3475 VICTORY BLVD
		CITY:			STATEN ISLAND
		STATE:			NY
		ZIP:			10314

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TRANSPACIFIC INTERNATIONAL GROUP CORP
		DATE OF NAME CHANGE:	19960201
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>jva_defa14a.htm
<DESCRIPTION>ADDITIONAL PROXY MATERIALS
<TEXT>
<html>
<head>
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<title>Unassociated Document</title>
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<div id="pgbrk" style="width: 100%; margin-left: 0px; text-indent: 0px; margin-right: 0px">
<div id="hdr">
<div style="text-align: left; width: 100%; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 11px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; width: 100%; height: 4px; background-color: #000000; margin-bottom: 6px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; width: 100%; height: 1px; background-color: #000000; margin-bottom: 6px"><font>&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman">UNITED
STATES</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman">SECURITIES
AND EXCHANGE COMMISSION</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman">WASHINGTON,
D.C.&#xA0;&#xA0;20549</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-weight: bold; font-size: 16px; font-family: Times New Roman">SCHEDULE
14A INFORMATION</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman">Proxy
Statement Pursuant to Section 14(a) of the Securities Exchange Act
of 1934</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font>(Amendment No. __)</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman"><a name="tab2"><!--EFPlaceholder--></a>Filed by the Registrant&#xA0;&#xA0;
&#x2611;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">Filed by a Party
other than the Registrant&#xA0;&#xA0; &#x2610;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">Check the
appropriate box:</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0;
Preliminary Proxy Statement</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0;
Confidential, For Use of the Commission Only (As Permitted by Rule
14a-6(e)(2))</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0;
Definitive Proxy Statement</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2611;&#xA0;
Definitive Additional Materials</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0;
Soliciting Material under Rule 14a-12</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: auto; margin-right: auto;">
<table cellpadding="0" cellspacing="0" style="text-align: left; width: 45%; margin-left: auto; margin-right: auto; font-size: 13px; font-family: Times New Roman">
<tr>
<td style="width: 100%; border-bottom: 2px solid black">
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-size: 19px"><font style="font-weight: bold; font-size: 16px; font-family: Times New Roman"><font style="color: rgb(0, 0, 0);">Coffee
Holding Co., Inc.</font></font><br></font></div>
</td>
</tr><tr>
<td style="width: 100%">
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-style: italic; font-size: 13px; font-family: Times New Roman">
(Name of Registrant as Specified In Its Charter)</font></div>
</td>
</tr><tr>
<td style="width: 100%; border-bottom: 2px solid black">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
</td>
</tr><tr>
<td style="width: 100%">
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-style: italic; font-size: 13px; font-family: Times New Roman">
(Name of Person(s) Filing Proxy Statement, if other than the
Registrant)</font></div>
</td>
</tr></table>
</div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">Payment of Filing
Fee (Check the appropriate box):</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2611;&#xA0; No
fee required</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0; Fee
computed on table below per Exchange Act Rules 14a-6(i)(1) and
0-11.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(1)&#xA0;&#xA0;Title
of each class of securities to which transaction
applies:</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(2)&#xA0;&#xA0;Aggregate
number of securities to which transaction applies:</font></div>
<div style="text-align: left; margin-left: 84px; margin-right: 0px; text-indent: -24px"><font style="font-size: 13px; font-family: Times New Roman">(3)&#xA0;&#xA0;Per
unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule</font> <font style="font-size: 13px; font-family: Times New Roman">0-11 (set forth the
amount on which the filing fee is calculated and state how it
was&#xA0;determined):</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(4)&#xA0;&#xA0;Proposed
maximum aggregate value of transaction:</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(5)&#xA0;&#xA0;Total
fee paid:</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0; Fee
paid previously with preliminary materials.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#x2610;&#xA0; Check
box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting
fee was paid previously. Identify the previous filing by
registration statement number, or the form or schedule and the date
of its filing.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(1)&#xA0;&#xA0;Amount
Previously Paid:</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(2)&#xA0;&#xA0;Form,
Schedule or Registration Statement No.:&#xA0;</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(3)&#xA0;&#xA0;Filing
Party:&#xA0;</font></div>
<div style="text-align: left; margin-left: 60px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">(4)&#xA0;&#xA0;Date
Filed:</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; width: 100%; height: 1px; background-color: #000000; margin-bottom: 6px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; width: 100%; height: 4px; background-color: #000000; margin-bottom: 6px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><!--EFPlaceholder--></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><!--EFPlaceholder--></div>
<div id="pgbrk" style="width: 100%; margin-left: 0px; text-indent: 0px; margin-right: 0px">
<div id="ftr">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px; width: 100%"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px; width: 100%"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</div>
<div id="pb" style="text-align: center; margin-left: 0px; margin-right: 0px; margin-bottom: 6px; page-break-after: always; width: 100%; height: 2px; background-color: rgb(255, 255, 255);"><!--page break--></div>
<div id="hdr">
<div style="text-align: right; margin-left: 0px; margin-right: 0px; text-indent: 0px; width: 100%"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</div>
</div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px;">
<table cellpadding="0" cellspacing="0" style="text-align: left; margin: 0px auto 0px 0px; width: 100%; font-size: 13px; font-family: Times New Roman;">
<tr style="">
<td rowspan="1" style="width: 75%;"><br></td>
<td colspan="1" rowspan="1" style="width: 12%; border-left: 2px solid black; border-top: 2px solid rgb(0, 0, 0);">
<div style="text-align: right; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-variant: small-caps; font-weight: bold; font-size: 13px; font-family: Times New Roman">
CONTROL ID:</font></div>
</td>
<td colspan="1" rowspan="1" style="width: 13%; border-top: 2px solid rgb(0, 0, 0); border-right: 2px solid rgb(0, 0, 0);">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</td>
</tr><tr style="">
<td rowspan="1" style="width: 75%;">
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font>&#xA0;</font></div>
</td>
<td colspan="1" style="width: 12%; border-left: 2px solid black; border-bottom: 2px solid rgb(0, 0, 0);">
<div style="text-align: right; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-variant: small-caps; font-weight: bold; font-size: 13px; font-family: Times New Roman">
REQUEST ID:</font></div>
</td>
<td colspan="1" style="width: 13%; border-bottom: 2px solid rgb(0, 0, 0); border-right: 2px solid rgb(0, 0, 0);">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</td>
</tr></table>
</div>
<div style="margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px;">
<table cellpadding="0" cellspacing="0" style="text-align: left; width: 100%; font-size: 13px; font-family: Times New Roman">
<tr>
<td colspan="8" style="width: 85%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</td>
</tr><tr>
<td colspan="8" style="width: 85%">
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-variant: small-caps; font-weight: bold; font-size: 13px; font-family: Times New Roman">
<font style="font-size: 16px">IMPORTANT NOTICE REGARDING THE
AVAILABILITY OF PROXY MATERIALS</font></font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-variant: small-caps; font-size: 13px; font-family: Times New Roman">
for the Annual Meeting of Stockholders</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font>&#xA0;</font></div>
</td>
</tr><tr>
<td colspan="2" style="width: 15%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</td>
<td style="width: 15%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-variant: small-caps; font-weight: bold; font-size: 13px; font-family: Times New Roman">
DATE:</font></div>
</td>
<td colspan="5" style="width: 56%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman"><font style="font-variant: small-caps">April 13, 2017<br></font></font></div>
</td>
</tr><tr>
<td colspan="2" style="width: 15%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</td>
<td style="width: 15%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-variant: small-caps; font-weight: bold; font-size: 13px; font-family: Times New Roman">
TIME:</font></div>
</td>
<td colspan="5" style="width: 56%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman"><font style="font-variant: small-caps">at 3:30 p.m Eastern
Time</font></font></div>
</td>
</tr><tr>
<td colspan="2" style="width: 15%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</td>
<td style="width: 15%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-variant: small-caps; font-weight: bold; font-size: 13px; font-family: Times New Roman">
LOCATION:</font></div>
</td>
<td colspan="5" style="width: 56%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font style="font-variant: small-caps; font-size: 13px; font-family: Times New Roman">
Hilton Garden Inn Located at 1100 South Avenue, Staten Island, New
York 10314<br></font></div>
</td>
</tr></table>
</div>
<div style="margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px;">
<table cellpadding="0" cellspacing="0" style="text-align: left; margin: 0px auto 0px 0px; width: 100%; font-size: 13px; font-family: Times New Roman;">
<tr>
<td colspan="4" rowspan="1" style="border-top: 2px solid rgb(0, 0, 0); border-right: 2px solid black; border-left: 2px solid black; vertical-align: bottom; width: 94%;">
<div style="border-bottom: 2px solid rgb(0, 0, 0);">
<div>
<div>
<div><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:96%;display:inline-block;">
<div><font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<div><font style="font-weight:bold;font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
<font style="font-size: 16px">HOW TO REQUEST PAPER COPIES OF OUR
MATERIALS</font></font></div>
<div><font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
</font><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font></div>
</div>
</div>
</div>
</td>
</tr><tr>
<td colspan="1" style="vertical-align:bottom;width:22%;border-left:solid 2px black;">
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<div style="text-align: center"><img src="jva_defa14a002.jpg" alt=""></div>
</td>
<td style="vertical-align:bottom;width:22%;">
<div><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:80%;display:inline-block;">
<div><img src="jva_defa14a.jpg"></div>
</font><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font></div>
</td>
<td colspan="1" style="vertical-align: bottom; width: 25%;">
<div><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:80%;display:inline-block;">
<div><img src="jva_defa14a000.jpg"></div>
</font><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font></div>
</td>
<td colspan="1" style="vertical-align: bottom; width: 25%; border-right: 2px solid black;">
<div style="text-align: center; text-indent:0px;margin-right:auto;margin-left:0px;"><img src="jva_defa14a001.jpg"></div>
</td>
</tr><tr>
<td colspan="1" style="vertical-align:bottom;width:22%;border-left:solid 2px black;">
<div><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:80%;display:inline-block;">
<div><font style="font-weight:bold;font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
PHONE:</font></div>
<div><font style="font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
Call toll free</font></div>
<div><font style="font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
1-866-752-8683</font></div>
</font><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font></div>
</td>
<td style="vertical-align:bottom;width:22%;">
<div><font style="text-align: left; vertical-align:bottom;width:10%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:80%;display:inline-block;">
<div><font style="font-weight:bold;font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
FAX:</font></div>
<div><font style="font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
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<font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px;">
<table cellpadding="0" cellspacing="0" style="text-align: left; margin: 0px auto 0px 0px; width: 100%; font-size: 13px; font-family: Times New Roman;">
<tr>
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<div><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman;">
<font style="font-size: 13px; font-variant: small-caps;">&#xA0;&#xA0;&#xA0;
&#xA0;&#xA0;&#xA0; The purposes of this meeting are as
follows:</font></font></div>
<div><font>&#xA0;</font></div>
</td>
<td style="vertical-align: bottom; width: 0%; border-top: 2px solid rgb(0, 0, 0); border-right: 2px solid rgb(0, 0, 0);">
<div style="text-align: left; text-indent: 0px; margin-right: 0px; margin-left: 0px;"><font style="font-size: 13px; font-family: Times New Roman;">&#xA0;</font></div>
</td>
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<td colspan="3" style="vertical-align: bottom; width: 100%; border-bottom: 2px solid rgb(0, 0, 0); border-left: 2px solid rgb(0, 0, 0);">
<div style="margin-left: 24px; display: table;">
<div style="display: table-row;">
<div style="text-align: left; display: table-cell; width: 24px;">
<font style="font-weight: bold; font-variant: small-caps; color: rgb(0, 0, 0); font-family: Times New Roman; font-size: 13px;">
1.</font></div>
<div style="text-align: justify; display: table-cell;"><font style="color: rgb(0, 0, 0); font-variant: small-caps; font-family: Times New Roman; font-size: 13px;">
To elect two directors to serve for a three-year term to expire at
the 2020 annual meeting of stockholders. The following directors
have been nominated by the Nominating and Corporate Governance
Committee of the Board of Directors:</font></div>
</div>
</div>
<div style="text-align: left; margin-left: 72px; margin-right: 0px; text-indent: 0px;">
<font style="font-variant: small-caps; color: rgb(0, 0, 0); font-family: Times New Roman; font-size: 13px;">
David Gordon</font></div>
<div style="text-align: left; margin-left: 72px; margin-right: 0px; text-indent: 0px;">
<font style="font-variant: small-caps; color: rgb(0, 0, 0); font-family: Times New Roman; font-size: 13px;">
John Rotelli</font></div>
<div style="text-align: left; margin-left: 72px; margin-right: 0px; text-indent: 0px;">
<font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<div style="padding-bottom: 8px; ; margin-left: 24px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 24px">
<font style="font-weight: bold; font-variant: small-caps; color: #000000; font-family: Times New Roman; font-size: 13px">
2.</font></div>
<div style="text-align: justify; display: table-cell"><font style="color: #000000; font-variant: small-caps; font-family: Times New Roman; font-size: 13px">
To ratify the appointment of Marcum LLP as Coffee Holding Co.,
Inc.&#xED;s independent registered public accounting firm for the
fiscal year ending October 31, 2017; and</font></div>
</div>
</div>
<div style="padding-bottom: 8px; ; margin-left: 24px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 24px">
<font style="font-weight: bold; font-variant: small-caps; color: #000000; font-family: Times New Roman; font-size: 13px">
3.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px;"><font style="font-variant: small-caps; font-family: Times New Roman; font-size: 13px;">
<font style="font-variant: small-caps; color: #000000; font-family: Times New Roman; font-size: 13px">
To transact any other business as may properly come before the
Annual Meeting.</font></font><br></font></div>
</div>
</div>
<div><font style="font-variant: small-caps; font-family: Times New Roman; font-size: 13px;">
&#xA0;<br></font></div>
</td>
<td style="vertical-align: bottom; width: 0%; border-right: 2px solid rgb(0, 0, 0); border-bottom: 2px solid rgb(0, 0, 0);">
<div style="text-align: left; text-indent: 0px; margin-right: 0px; margin-left: 0px;"><font style="font-size: 13px; font-family: Times New Roman;">&#xA0;</font></div>
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<tr>
<td colspan="4" style="vertical-align:bottom;width:88%;">
<div style="text-align: center"><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:96%;display:inline-block;">
<div><font style="font-size:13px;font-family:Times New Roman;">&#xA0;</font></div>
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<font style="font-variant: small-caps; color: #000000; font-family: Times New Roman; font-size: 13px">
Pursuant to Securities and Exchange Commission rules, you are
receiving this Notice that the proxy materials for the Annual
meeting are available on the Internet. Follow the instructions
above to view the materials and vote or request printed
copies.</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-variant: small-caps; font-family: Times New Roman; font-size: 13px">
The board of directors has fixed the close of business on February
22, 2017 as the record date for the determination of stockholders
entitled to receive notice of the Annual Meeting and to vote the
shares of our common stock, par value $.001 per share, they held on
that date at the meeting or any postponement or adjournment of the
meeting.</font></div>
<font style="text-align: center; vertical-align:bottom;width:96%;display:inline-block;">
<div><font>&#xA0;</font></div>
</font><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font></div>
</td>
</tr><tr>
<td colspan="4" style="vertical-align:bottom;width:88%;">
<div><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:96%;display:inline-block;">
<div><font style="font-weight:bold;font-size:13px;font-family:Times New Roman;"><font style="color: #000000; font-weight: bold; font-variant: small-caps; font-family: Times New Roman; font-size: 13px">
The Board of Directors recommends that you vote &#x2018;FOR&#x2019;
all proposals above.</font></font></div>
</font><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font></div>
</td>
</tr><tr style="">
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</font><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font></div>
</td>
</tr><tr style="background-color:#ffffff;">
<td colspan="4" style="vertical-align:bottom;width:88%;">
<div><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font><font style="text-align: center; vertical-align:bottom;width:96%;display:inline-block;">
<div><font style="font-weight:bold;font-size:13px;font-variant:small-caps;font-family:Times New Roman;">
Please note &#x2013; This is not a Proxy Card - you cannot vote by
returning this card</font></div>
</font><font style="text-align: left; vertical-align:bottom;width:2%;display:inline-block;">&#xA0;</font></div>
</td>
</tr></table>
</div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div id="pgbrk" style="width: 100%; margin-left: 0px; text-indent: 0px; margin-right: 0px">
<div id="ftr">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px; width: 100%"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px; width: 100%"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
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<div style="text-align: right; margin-left: 0px; margin-right: 0px; text-indent: 0px; width: 100%"><font style="font-size: 13px; font-family: Times New Roman">&#xA0;</font></div>
</div>
</div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px"><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman"><font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Coffee Holding Co., Inc.</font></font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px"><font style="font-size: 13px; font-family: Times New Roman">SHAREHOLDER
SERVICES</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px"><font style="font-size: 13px; font-family: Times New Roman">500 Perimeter Park
Drive Suite D</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px"><font style="font-size: 13px; font-family: Times New Roman">Morrisville NC
27560</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-weight: bold; font-size: 13px; font-family: Times New Roman">TIME
SENSITIVE SHAREHOLDER INFORMATION ENCLOSED</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-size: 24px; font-family: Times New Roman">IMPORTANT
SHAREHOLDER INFORMATION</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: center; margin-left: auto; margin-right: auto; text-indent: 0px"><font style="font-size: 24px; font-family: Times New Roman">YOUR VOTE IS
IMPORTANT</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px"><font>&#xA0;</font></div>
<div id="pgbrk" style="width: 100%; margin-left: 0px; text-indent: 0px; margin-right: 0px">
<div id="ftr">
<div style="text-align: left; width: 100%; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 11px">&#xA0;</font></div>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
