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Segment Reporting (Tables) | 6 Months Ended
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Jun. 30, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information, by Segment | The Company’s two reportable segments are as follows:
Segment |  | Key Brands |  | Description of Primary Products
Solo Stove |  | Solo Stove and TerraFlame(1) |  | Indoor and outdoor firepits, stoves, and accessories
Chubbies |  | Chubbies |  | Premium casual apparel and activewear
The following table presents the percentage of net sales attributable to the Company’s two reportable segments:
| Percentage of Net Sales
| Solo Stove |  | Chubbies
Three Months Ended June 30, 2025 | 41.5 | % |  | 48.2 | %
Three Months Ended June 30, 2024 | 53.7 | % |  | 29.9 | %
Six Months Ended June 30, 2025 | 38.0 | % |  | 51.4 | %
Six Months Ended June 30, 2024 | 56.3 | % |  | 31.8 | %
The following table presents the percentage of international net sales attributable to our two reportable segments:
| Percentage of International Net Sales
| Solo Stove |  | Chubbies
Three Months Ended June 30, 2025 | 81.6 | % |  | 3.9 | %
Three Months Ended June 30, 2024 | 82.2 | % |  | 2.6 | %
Six Months Ended June 30, 2025 | 84.6 | % |  | 3.5 | %
Six Months Ended June 30, 2024 | 84.3 | % |  | 2.7 | %
Reconciliation of Operating Profit (Loss) from Segments to Consolidated |
| Three Months Ended June 30, 2025
(in thousands) | Solo Stove |  | Chubbies |  | All Other(1) |  | Consolidated
Net sales | $ | 38,298 |  |  | $ | 44,455 |  |  | $ | 9,504 |  |  | $ | 92,257 |
Cost of goods sold | 13,730 |  |  | 17,826 |  |  | 4,102 |  |  | 35,658 |
Marketing expense | 9,088 |  |  | 4,211 |  |  | 1,351 |  |  | 14,650 |
Employee related compensation | 2,814 |  |  | 3,410 |  |  | 641 |  |  | 6,865 |
Other segment operating expenses(2) | 9,272 |  |  | 7,531 |  |  | 1,625 |  |  | 18,428 |
Segment EBITDA | 3,394 |  |  | 11,477 |  |  | 1,785 |  |  | 16,656 |
Corporate and other non-segment operating expenses(3) |  |  |  |  |  |  | 9,846 |
Restructuring, contract termination and impairment charges |  |  |  |  |  |  | 10,251 |
Depreciation and amortization expenses |  |  |  |  |  |  | 6,394 |
Interest expense, net |  |  |  |  |  |  | 5,989 |
Other non-operating (income) expense |  |  |  |  |  |  | 3,267 |
Income (loss) before income taxes |  |  |  |  |  |  | $ | (19,091) |
Depreciation and amortization expenses | $ | 4,847 |  |  | $ | 1,397 |  |  | $ | 150 |  |  | $ | 6,394 |
| Six Months Ended June 30, 2025
(in thousands) | Solo Stove |  | Chubbies |  | All Other(1) |  | Consolidated
Net sales | $ | 64,426 |  |  | $ | 87,144 |  |  | $ | 17,939 |  |  | $ | 169,509 |
Cost of goods sold | 25,200 |  |  | 35,999 |  |  | 9,106 |  |  | 70,305 |
Marketing expense | 14,800 |  |  | 7,525 |  |  | 1,975 |  |  | 24,300 |
Employee related compensation | 6,123 |  |  | 6,844 |  |  | 1,612 |  |  | 14,579 |
Other segment operating expenses(2) | 16,395 |  |  | 14,004 |  |  | 3,081 |  |  | 33,480 |
Segment EBITDA | 1,908 |  |  | 22,772 |  |  | 2,165 |  |  | 26,845 |
Corporate and other non-segment operating expenses(3) |  |  |  |  |  |  | 17,950 |
Restructuring, contract termination and impairment charges |  |  |  |  |  |  | 16,090 |
Depreciation and amortization expenses |  |  |  |  |  |  | 13,283 |
Interest expense, net |  |  |  |  |  |  | 11,559 |
Other non-operating (income) expense |  |  |  |  |  |  | 2,687 |
Income (loss) before income taxes |  |  |  |  |  |  | $ | (34,724) |
Depreciation and amortization expenses | $ | 9,808 |  |  | $ | 2,786 |  |  | $ | 689 |  |  | $ | 13,283 |
| Three Months Ended June 30, 2024
(in thousands) | Solo Stove |  | Chubbies |  | All Other(1) |  | Consolidated
Net sales | $ | 70,660 |  |  | $ | 39,296 |  |  | $ | 21,594 |  |  | $ | 131,550 |
Cost of goods sold | 25,386 |  |  | 14,794 |  |  | 8,733 |  |  | 48,913 |
Marketing expense | 14,057 |  |  | 6,139 |  |  | 6,723 |  |  | 26,919 |
Employee related compensation | 2,350 |  |  | 3,456 |  |  | 855 |  |  | 6,661 |
Other segment operating expenses(2) | 14,090 |  |  | 7,166 |  |  | 4,560 |  |  | 25,816 |
Segment EBITDA | 14,777 |  |  | 7,741 |  |  | 723 |  |  | 23,241 |
Corporate and other non-segment operating expenses(3) |  |  |  |  |  |  | 14,595 |
Restructuring, contract termination and impairment charges |  |  |  |  |  |  | — |
Depreciation and amortization expenses |  |  |  |  |  |  | 6,406 |
Interest expense, net |  |  |  |  |  |  | 3,563 |
Other non-operating (income) expense |  |  |  |  |  |  | 20 |
Income (loss) before income taxes |  |  |  |  |  |  | $ | (1,343) |
Depreciation and amortization expenses | $ | 4,689 |  |  | $ | 1,162 |  |  | $ | 555 |  |  | $ | 6,406 |
| Six Months Ended June 30, 2024
(in thousands) | Solo Stove |  | Chubbies |  | All Other(1) |  | Consolidated
Net sales | $ | 122,137 |  |  | $ | 68,953 |  |  | $ | 25,784 |  |  | $ | 216,874 |
Cost of goods sold | 46,134 |  |  | 27,202 |  |  | 10,357 |  |  | 83,693 |
Marketing expense | 23,922 |  |  | 9,787 |  |  | 8,222 |  |  | 41,931 |
Employee related compensation | 4,531 |  |  | 6,692 |  |  | 1,964 |  |  | 13,187 |
Other segment operating expenses(2) | 25,128 |  |  | 12,599 |  |  | 6,001 |  |  | 43,728 |
Segment EBITDA | 22,422 |  |  | 12,673 |  |  | (760) |  |  | 34,335 |
Corporate and other non-segment operating expenses(3) |  |  |  |  |  |  | 25,766 |
Restructuring, contract termination and impairment charges |  |  |  |  |  |  | — |
Depreciation and amortization expenses |  |  |  |  |  |  | 12,681 |
Interest expense, net |  |  |  |  |  |  | 6,669 |
Other non-operating (income) expense |  |  |  |  |  |  | 241 |
Income (loss) before income taxes |  |  |  |  |  |  | $ | (11,022) |
Depreciation and amortization expenses | $ | 9,319 |  |  | $ | 2,240 |  |  | $ | 1,122 |  |  | $ | 12,681 |
1 Includes net sales of our operating segments that did not meet the requirements to be considered a reportable segment, which includes net sales of Oru, ISLE and IcyBreeze (through date of wind-down), as well as the consolidating elimination entries that are not specific to our reportable segments. 2 Includes expenses for seller fees, shipping and fulfillment, along with certain fixed and other variable expenses incurred in the normal course of business. 3 Includes corporate general and administrative service expenses of $5.8 million and $12.7 million and $10.2 million and $17.2 million for the three and six months ended June 30, 2025 and 2024, respectively, with the remaining non-segment operating expenses being primarily fixed costs.

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- Definition Tabular disclosure of the reconciliation of profit (loss) from reportable segments to the consolidated income (loss) before income tax expense (benefit) and discontinued operations. Includes, but is not limited to, reconciliation after income tax if income tax is allocated to the reportable segment. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-31 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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