Consolidated Balance Sheets (Unaudited) - USD ($) $ in Thousands	Jun. 30, 2025	Dec. 31, 2024
Current assets
Cash and cash equivalents	$ 18,118	$ 11,980
Accounts receivable, net of allowance for credit losses of $1.4 million and $1.1 million as of June 30, 2025 and December 31, 2024, respectively	32,176	39,440
Inventory	84,130	108,575
Prepaid expenses and other current assets	14,188	12,223
Total current assets	148,612	172,218
Non-current assets
Property and equipment, net	17,081	24,195
Intangible assets, net	181,385	189,701
Goodwill	73,119	73,119
Operating lease right-of-use assets	22,920	27,683
Other non-current assets	16,583	8,144
Total non-current assets	311,088	322,842
Total assets	459,700	495,060
Current liabilities
Accounts payable	9,947	69,598
Accrued expenses and other current liabilities	29,103	41,661
Deferred revenue	1,445	1,829
Current portion of long-term debt	600	8,625
Total current liabilities	41,095	121,713
Non-current liabilities
Long-term debt, net	237,759	142,060
Deferred tax liability	5,390	6,795
Operating lease liabilities	18,214	22,079
Other non-current liabilities	1,382	9,056
Total non-current liabilities	262,745	179,990
Commitments and contingencies (Note 1)
Shareholders’ equity
Additional paid-in capital	368,686	363,691
Retained earnings (accumulated deficit)	(254,303)	(228,814)
Accumulated other comprehensive income (loss)	(253)	(434)
Treasury stock	(949)	(733)
Equity attributable to the controlling interest	113,184	133,712
Equity attributable to non-controlling interests	42,676	59,645
Total equity	155,860	193,357
Total liabilities and equity	459,700	495,060
Class A Common Stock
Shareholders’ equity
Common stock issued	2	1
Class B Common Stock
Shareholders’ equity
Common stock issued	$ 1	$ 1

Accrued Liabilities And Other Liabilities, Current

No definition available.

Name:	dtc_AccruedLiabilitiesAndOtherLiabilitiesCurrent
Namespace Prefix:	dtc_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant

- Definition

Carrying value as of the balance sheet date of liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received that are used in an entity's business. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).