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Segment Reporting (Tables)

6 Months Ended

Jun. 30, 2025

Segment Reporting [Abstract]

Schedule of Segment Reporting Information, by Segment

The Company’s two reportable segments are as follows:

Segment

Key Brands

Description of Primary Products

Solo Stove

Solo Stove and TerraFlame(1)

Indoor and outdoor firepits, stoves, and accessories

Chubbies

Chubbies

Premium casual apparel and activewear

The following table presents the percentage of net sales attributable to the Company’s two reportable segments:

			Percentage of Net Sales
			Solo Stove						Chubbies
Three Months Ended June 30, 2025			41.5		%				48.2		%
Three Months Ended June 30, 2024			53.7		%				29.9		%
Six Months Ended June 30, 2025			38.0		%				51.4		%
Six Months Ended June 30, 2024			56.3		%				31.8		%

The following table presents the percentage of international net sales attributable to our two reportable segments:

			Percentage of International Net Sales
			Solo Stove						Chubbies
Three Months Ended June 30, 2025			81.6		%				3.9		%
Three Months Ended June 30, 2024			82.2		%				2.6		%
Six Months Ended June 30, 2025			84.6		%				3.5		%
Six Months Ended June 30, 2024			84.3		%				2.7		%

Reconciliation of Operating Profit (Loss) from Segments to Consolidated

			Three Months Ended June 30, 2025
(in thousands)			Solo Stove						Chubbies						All Other(1)						Consolidated
Net sales			$	38,298					$	44,455					$	9,504					$	92,257
Cost of goods sold			13,730						17,826						4,102						35,658
Marketing expense			9,088						4,211						1,351						14,650
Employee related compensation			2,814						3,410						641						6,865
Other segment operating expenses(2)			9,272						7,531						1,625						18,428
Segment EBITDA			3,394						11,477						1,785						16,656
Corporate and other non-segment operating expenses(3)																					9,846
Restructuring, contract termination and impairment charges																					10,251
Depreciation and amortization expenses																					6,394
Interest expense, net																					5,989
Other non-operating (income) expense																					3,267
Income (loss) before income taxes																					$	(19,091)
Depreciation and amortization expenses			$	4,847					$	1,397					$	150					$	6,394

			Six Months Ended June 30, 2025
(in thousands)			Solo Stove						Chubbies						All Other(1)						Consolidated
Net sales			$	64,426					$	87,144					$	17,939					$	169,509
Cost of goods sold			25,200						35,999						9,106						70,305
Marketing expense			14,800						7,525						1,975						24,300
Employee related compensation			6,123						6,844						1,612						14,579
Other segment operating expenses(2)			16,395						14,004						3,081						33,480
Segment EBITDA			1,908						22,772						2,165						26,845
Corporate and other non-segment operating expenses(3)																					17,950
Restructuring, contract termination and impairment charges																					16,090
Depreciation and amortization expenses																					13,283
Interest expense, net																					11,559
Other non-operating (income) expense																					2,687
Income (loss) before income taxes																					$	(34,724)
Depreciation and amortization expenses			$	9,808					$	2,786					$	689					$	13,283

			Three Months Ended June 30, 2024
(in thousands)			Solo Stove						Chubbies						All Other(1)						Consolidated
Net sales			$	70,660					$	39,296					$	21,594					$	131,550
Cost of goods sold			25,386						14,794						8,733						48,913
Marketing expense			14,057						6,139						6,723						26,919
Employee related compensation			2,350						3,456						855						6,661
Other segment operating expenses(2)			14,090						7,166						4,560						25,816
Segment EBITDA			14,777						7,741						723						23,241
Corporate and other non-segment operating expenses(3)																					14,595
Restructuring, contract termination and impairment charges																					—
Depreciation and amortization expenses																					6,406
Interest expense, net																					3,563
Other non-operating (income) expense																					20
Income (loss) before income taxes																					$	(1,343)
Depreciation and amortization expenses			$	4,689					$	1,162					$	555					$	6,406

			Six Months Ended June 30, 2024
(in thousands)			Solo Stove						Chubbies						All Other(1)						Consolidated
Net sales			$	122,137					$	68,953					$	25,784					$	216,874
Cost of goods sold			46,134						27,202						10,357						83,693
Marketing expense			23,922						9,787						8,222						41,931
Employee related compensation			4,531						6,692						1,964						13,187
Other segment operating expenses(2)			25,128						12,599						6,001						43,728
Segment EBITDA			22,422						12,673						(760)						34,335
Corporate and other non-segment operating expenses(3)																					25,766
Restructuring, contract termination and impairment charges																					—
Depreciation and amortization expenses																					12,681
Interest expense, net																					6,669
Other non-operating (income) expense																					241
Income (loss) before income taxes																					$	(11,022)
Depreciation and amortization expenses			$	9,319					$	2,240					$	1,122					$	12,681

1 Includes net sales of our operating segments that did not meet the requirements to be considered a reportable segment, which includes net sales of Oru, ISLE and IcyBreeze (through date of wind-down), as well as the consolidating elimination entries that are not specific to our reportable segments.

2 Includes expenses for seller fees, shipping and fulfillment, along with certain fixed and other variable expenses incurred in the normal course of business.

3 Includes corporate general and administrative service expenses of $5.8 million and $12.7 million and $10.2 million and $17.2 million for the three and six months ended June 30, 2025 and 2024, respectively, with the remaining non-segment operating expenses being primarily fixed costs.

X

- Definition

Tabular disclosure of the reconciliation of profit (loss) from reportable segments to the consolidated income (loss) before income tax expense (benefit) and discontinued operations. Includes, but is not limited to, reconciliation after income tax if income tax is allocated to the reportable segment.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 31
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-31

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

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X

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-25

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-22

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-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

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