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Revenue (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2025	Jun. 30, 2024
Disaggregation of Revenue [Line Items]
Net sales	$ 92,257	$ 131,550	$ 169,509	$ 216,874
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Net sales	59,666	98,770	93,466	149,813
Retail
Disaggregation of Revenue [Line Items]
Net sales	$ 32,591	$ 32,780	$ 76,043	$ 67,061

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