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Revenue
 6 Months Ended
Jun. 30, 2025
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
The Company primarily engages in direct-to-consumer transactions, which are comprised of product sales directly from the Company’s website, and business-to-business transactions, or retail, which are comprised of product sales to retailers, including where possession of the Company’s products is taken and sold by the retailer in-store or online.

The following table disaggregates net sales by channel (in thousands):

Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
Net sales by channel
Direct-to-consumer$59,666$98,770$93,466$149,813
Retail32,591 32,780 76,043 67,061 
Net sales$92,257$131,550$169,509$216,874