5 The time for leathercrafting is right… LEATHERCRAFTING HITS BULLSEYE OF CRAFTING FOR MANY
REASONS @damonmarkmakeit @whiskeyboundleather @teotanartistry BROAD APPEAL Both men and women leathercraft at similar levels Multi-generational –Boomers, Gen X, Millennials, Gen Z, and parents crafting with kids Many ways to enter and
enjoy craft at all skill levels Leather has many end uses– jewelry, wallets, bags, belts, costumes and more APPEALS TO YOUNG CONSUMERS Millennials and Gen Z are driving the craft economy and leathercrafting appeals to their core
values. Leather manufacturing recycles cowhides that would otherwise go into landfills. Hand-crafted, artisanal leather goods last decades. SUSTAINABILITY Leathercrafting centers the mind and is a perfect outlet for stress reduction,
self-expression and creativity. Hand-crafted items are one-of-a-kind and highly personalized. SELF-EXPRESSION & PERSONALIZATION Leathercrafting is a job for some. 45% of older Millennials are selling their art/craft online.
FULFILLING PROFESSION