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Segment Information and Major Customers
 3 Months Ended
Mar. 31, 2013
SEGMENT INFORMATION AND MAJOR CUSTOMERS

NOTE 6: SEGMENT INFORMATION AND MAJOR CUSTOMERS

The Company views its operations and manages its business as one reportable segment, providing marketing technology solutions to a variety of companies, primarily in its targeted vertical markets. Factors used to identify the Company’s single operating segment include the financial information available for evaluation by the chief operating decision maker in making decisions about how to allocate resources and assess performance. The Company markets its products and services through its headquarters in the United States and its wholly-owned subsidiary operating in Canada.

Net sales per geographic region, based on the billing location of the end customer, are summarized as follows:

 

 

 

 

 

Three Months Ended

 

March 31, 

 

 

 

2013

2012

 

 

 

United States             

$              1,276             

$              1,637             

Canada             

              118             

              130             

Other International             

              13             

              6             

 

 

 

Total Sales             

$              1,407             

$              1,773             

 

 

 

Geographic segments of property and equipment are as follows:

 

 

 

 

 

March 31,

December 31,

 

2013 

2012 

 

 

 

Property and equipment, net:

 

 

United States             

$              341             

$              378             

Canada             

              31             

              37             

 

 

 

Total             

$              372             

$              415             

 

 

 

A significant portion of the Company’s revenue is derived from a few major customers. Customers with greater than 10% of total sales are represented on the following table:

 

 

 

 

 

Three Months Ended

 

March 31, 

 

 

Customer

2013 

2012 

 

 

 

Chrysler             

              40.1%

              42.7              %

ARAMARK             

              18.5%

              10.7              %

 

 

 

 

              58.6%

              53.4              %

 

 

 

Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of accounts receivable. As of March 31, 2013 and December 31, 2012, a significant portion of the Company’s accounts receivable was concentrated with the following customers:

 

 

 

 

 

March 31,

December 31,

Customer

2013 

2012 

 

 

 

Chrysler             

              40.6              %

              40.5              %

ARAMARK             

              19.6              %

              *             

Buffalo Wild Wings             

              *             

              16.7              %

 

 

 

 

              60.2              %

              57.2              %