XML 30 R11.htm IDEA: XBRL DOCUMENT v2.4.0.8
Segment Information and Major Customers
 9 Months Ended
Sep. 30, 2013
Segment Information and Major Customers [Abstract]  
Segment Information and Major Customers

NOTE 6: SEGMENT INFORMATION AND MAJOR CUSTOMERS

 

The Company views its operations and manages its business as one reportable segment, providing marketing technology solutions to a variety of companies, primarily in its targeted vertical markets. Factors used to identify the Company’s single operating segment include the financial information available for evaluation by the chief operating decision maker in making decisions about how to allocate resources and assess performance. The Company markets its products and services through its headquarters in the United States and its wholly-owned subsidiary operating in Canada.

 

 

Net sales per geographic region, based on the billing location of the end customer, are summarized as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended

 

 

Nine Months Ended

 

 

 

September 30,

 

 

September 30,

 

 

 

2013

 

 

2012

 

 

2013

 

 

2012

 

 

 

 

 

 

 

 

 

 

 

 

 

 

United States

$
1,403 

 

$
1,687 

 

$
5,166 

 

$
4,770 

 

Canada

 
102 

 

 
65 

 

 
359 

 

 
287 

 

Other International

 
29 

 

 
17 

 

 
42 

 

 
42 

 

Total Sales

$
1,534 

 

$
1,769 

 

$
5,567 

 

$
5,099 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Geographic segments of property and equipment are as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

September 30,

 

 

December 31,

 

 

 

 

2013

 

 

2012

 

Property and equipment, net:

 

 

 

 

 

 

 

United States

 

$
245 

 

$
378 

 

Canada

 

 
24 

 

 
37 

 

Total

 

$
269 

 

$
415 

 

 

 

 

 

 

 

 

 

 

A significant portion of the Company’s revenue is derived from a few major customers. Customers with greater than 10% of total sales are represented on the following table:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

Customer

 

2013

 

2012

 

2013

 

2012

 

Chrysler

 

21.1%

 

30.2%

 

23.4%

 

39.6%

 

Delphi Display Systems

 

*

 

*

 

13.5%

 

*

 

ARAMARK

 

32.3%

 

28.3%

 

24.4%

 

17.1%

 

 

 

53.4%

 

58.5%

 

61.3%

 

56.7%

 

 

 

 

 

 

 

 

 

 

 

___________

*  Sales to this customer were less than 10% of total sales for the periods presented.

 

Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of accounts receivable. As of September 30, 2013 and December 31, 2012, a significant portion of the Company’s accounts receivable was concentrated with the following customers:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

September 30,

 

December 31,

 

Customer

 

2013

 

2012

 

 

 

 

 

 

 

Chrysler

 

26.9%

 

40.5%

 

ARAMARK

 

23.2%

 

*

 

Polaris Industries

 

19.5%

 

*

 

Buffalo Wild Wings

 

*

 

16.7%

 

 

 

69.6%

 

57.2%

 

 

 

 

 

 

 

_____________

*  Accounts receivable for this customer were less than 10% of total sales for the periods presented.