XML 80 R14.htm IDEA: XBRL DOCUMENT
v3.20.1

Intangible Assets and Goodwill | 12 Months Ended
--- | ---
Dec. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
INTANGIBLE ASSETS AND GOODWILL | NOTE 8: INTANGIBLE ASSETS AND GOODWILL Intangible Assets Intangible assets consisted of the following at December 31, 2019 and December 31, 2018:
|  | December 31, |  |  | December 31, |
|  | 2019 |  |  | 2018 |
|  | Gross |  |  |  |  |  | Gross |  |  |  |
|  | Carrying |  |  | Accumulated |  |  | Carrying |  |  | Accumulated |
|  | Amount |  |  | Amortization |  |  | Amount |  |  | Amortization |
Technology platform |  | $ | 4,635 |  |  |  | 3,147 |  |  | $ | 4,635 |  |  |  | 2,895 |
Customer relationships |  |  | 5,330 |  |  |  | 2,679 |  |  |  | 5,330 |  |  |  | 2,477 |
Trademarks and trade names |  |  | 1,020 |  |  |  | 752 |  |  |  | 1,020 |  |  |  | 553 |
|  |  | 10,985 |  |  |  | 6,578 |  |  |  | 10,985 |  |  |  | 5,925 |
Accumulated amortization |  |  | 6,578 |  |  |  |  |  |  |  | 5,925 |  |  |  |  |
Net book value of amortizable intangible assets |  | $ | 4,407 |  |  |  |  |  |  | $ | 5,060 |  |  |  |  |
For the year ended December 31, 2018, the gross carrying amount of technology platform, customer relationships, and trademarks and trade names increased $1,770, $2,870, and $340, respectively, from the Allure acquisition completed on November 19, 2018. For the years ended December 31, 2019 and 2018, amortization of intangible assets charged to operations was $654 and $795, respectively, inclusive of amortization expense for the acquired intangible assets for the six-week period from November 19, 2018 to December 31, 2018. Estimated amortization is as follows:
Year ending December 31, |  | Estimated Future Amortization |
2020 |  | $ | 616 |
2021 |  |  | 544 |
2022 |  |  | 444 |
2023 |  |  | 444 |
Thereafter |  |  | 2,359 |
Intangible assets include the following and are being amortized over their estimated useful lives as follows:
Acquired Intangible Asset: |  | Amortization Period: (years)
Technology platform and patents |  | 4 - 7
Trademark |  | 3-5
Customer relationships |  | 15
Goodwill The following is a rollforward of the Company's goodwill since December 31, 2018:
|  | Total |
Balance as of January 1, 2019 |  | $ | 18,900 |
Adjustments due to finalization of purchase price allocation (Note 5) |  |  | (729 | )
Balance as of December 31, 2019 |  | $ | 18,171 |
Goodwill represents the excess of the purchase price over the fair value of net assets acquired. Goodwill is subject to an impairment review at a reporting unit level, on an annual basis as of the end of September of each fiscal year, or when an event occurs or circumstances change that would indicate potential impairment. The Company has only one reporting unit, and therefore the entire goodwill is allocated to that reporting unit. The Company assessed the carrying value of goodwill at the reporting unit level based on an estimate of the fair value of the respective reporting unit. Fair value of the reporting unit was estimated using a discounted cash flow analyses consisting of various assumptions, including expectations of future cash flows based on projections or forecasts derived from analysis of business prospects and economic or market trends that may occur, specifically, the Company gave significant consideration to actual historic financial results, including revenue growth rates in the preceding three years. Based on the Company's assessment, we determined that the fair value of our reporting unit exceeds its carrying value, and accordingly, the goodwill associated with the reporting unit is not considered to be impaired at September 30, 2019. The Company recognizes that any changes in our projected 2020 results could potentially have a material impact on our assessment of goodwill impairment. The Company will continue to monitor the actual performance of its operations against expectations and assess indicators of possible impairment. The valuation of goodwill and intangible assets is subject to a high degree of judgment, uncertainty and complexity. Should any indicators of impairment occur in subsequent periods, the Company will be required to perform an analysis in order to determine whether goodwill is impaired.

X
- References No definition available. + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration