<SEC-DOCUMENT>0001193125-15-011570.txt : 20150115
<SEC-HEADER>0001193125-15-011570.hdr.sgml : 20150115
<ACCEPTANCE-DATETIME>20150115131445
ACCESSION NUMBER:		0001193125-15-011570
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20150114
FILED AS OF DATE:		20150115
DATE AS OF CHANGE:		20150115

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BIRKS GROUP INC.
		CENTRAL INDEX KEY:			0001179821
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-JEWELRY STORES [5944]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			0331

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32635
		FILM NUMBER:		15529250

	BUSINESS ADDRESS:	
		STREET 1:		5870 NORTH HIATUS ROAD
		CITY:			TAMARAC
		STATE:			FL
		ZIP:			33321
		BUSINESS PHONE:		954-590-9499

	MAIL ADDRESS:	
		STREET 1:		5870 NORTH HIATUS ROAD
		CITY:			TAMARAC
		STATE:			FL
		ZIP:			33321

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Birks Group Inc.
		DATE OF NAME CHANGE:	20131003

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BIRKS & MAYORS INC.
		DATE OF NAME CHANGE:	20051115

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HENRY BIRKS & SONS INC
		DATE OF NAME CHANGE:	20020809
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>d853074d6k.htm
<DESCRIPTION>FORM 6-K
<TEXT>
<HTML><HEAD>
<TITLE>Form 6-K</TITLE>
</HEAD>
 <BODY BGCOLOR="WHITE">

 <P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:0pt;border-bottom:1px solid #000000">&nbsp;</P>
<P STYLE="line-height:3.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P> <P STYLE="margin-top:4pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>UNITED STATES </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>SECURITIES AND EXCHANGE COMMISSION </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>WASHINGTON, D.C. 20549 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</P></center> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>FORM 6-K
</B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center> <P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</P></center>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>REPORT OF FOREIGN PRIVATE ISSUER </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>PURSUANT TO RULE 13a-16 or 15d-16 </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>UNDER THE SECURITIES EXCHANGE ACT OF 1934 </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>For the month of January, 2015 </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Commission file number: 001-32635 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</P></center> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:24pt; font-family:Times New Roman" ALIGN="center"><B>BIRKS GROUP
INC. </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(formerly Birks&nbsp;&amp; Mayors Inc.) </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(Translation of Registrant&#146;s name into English) </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</P></center> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>1240 Phillips
Square </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Montreal Qu&eacute;bec </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Canada </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>H3B 3H4 </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(Address of principal executive office) </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:21%">&nbsp;</P></center> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Indicate by check mark whether
the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><FONT STYLE="FONT-FAMILY:WINGDINGS">&#120;</FONT>&nbsp;&nbsp;Form&nbsp;20-F&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;<FONT STYLE="FONT-FAMILY:WINGDINGS">&#168;</FONT>&nbsp;&nbsp;Form 40-F </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Indicate by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;<FONT STYLE="FONT-FAMILY:WINGDINGS">&#168;</FONT><U></U> </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Note</B>: Regulation S-T Rule
101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Indicate by
check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;<FONT STYLE="FONT-FAMILY:WINGDINGS">&#168;</FONT><U></U> </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Note</B>: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the
registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant&#146;s &#147;home country&#148;), or under the rules of the
home country exchange on which the registrant&#146;s securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant&#146;s security holders, and, if
discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR. </P> <P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:0pt;border-bottom:1px solid #000000">&nbsp;</P> <P STYLE="line-height:3.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P>

<p Style='page-break-before:always'>
<HR  SIZE="3" style="COLOR:#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>CONTENTS </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">The following document of the Registrant is submitted herewith: </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="5%" VALIGN="top" ALIGN="left">99.1</TD>
<TD ALIGN="left" VALIGN="top">Press release dated January 14, 2015 </TD></TR></TABLE>

<p Style='page-break-before:always'>
<HR  SIZE="3" style="COLOR:#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>SIGNATURES </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized. </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt">


<TR>
<TD WIDTH="46%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="4%"></TD>
<TD VALIGN="bottom"></TD>
<TD WIDTH="2%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="45%"></TD></TR>


<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top" COLSPAN="3"><U>BIRKS GROUP INC.</U></TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top" COLSPAN="3">(Registrant)</TD></TR>
<TR STYLE="font-size:1pt">
<TD HEIGHT="16"></TD>
<TD HEIGHT="16" COLSPAN="2"></TD>
<TD HEIGHT="16" COLSPAN="2"></TD>
<TD HEIGHT="16" COLSPAN="2"></TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top">By:</TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:10pt; font-family:Times New Roman">/s/ Pat Di Lillo</P></TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top">Pat Di Lillo</TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top">Date: January 14, 2015</TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"><I>Chief Financial &amp; Administrative Officer</I></TD></TR>
</TABLE>

<p Style='page-break-before:always'>
<HR  SIZE="3" style="COLOR:#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B><U>EXHIBIT INDEX </U></B></P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:8pt" ALIGN="center">


<TR>
<TD></TD>
<TD VALIGN="bottom" WIDTH="3%"></TD>
<TD WIDTH="88%"></TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:8pt">
<TD VALIGN="bottom" NOWRAP ALIGN="center"> <P STYLE="border-bottom:1.00pt solid #000000; width:28.45pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>Exhibit<BR>Number</B></P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" NOWRAP> <P STYLE="border-bottom:1.00pt solid #000000; width:39.50pt; font-size:8pt; font-family:Times New Roman"><B>Description</B></P></TD></TR>


<TR STYLE="font-size:1pt">
<TD HEIGHT="8"></TD>
<TD HEIGHT="8" COLSPAN="2"></TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top" NOWRAP>Exhibit&nbsp;99.1</TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top">Press release dated January 14, 2015</TD></TR>
</TABLE>
</BODY></HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>d853074dex991.htm
<DESCRIPTION>PRESS RELEASE
<TEXT>
<HTML><HEAD>
<TITLE>Press Release</TITLE>
</HEAD>
 <BODY BGCOLOR="WHITE">

 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="right"><B>Exhibit 99.1 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt;margin-bottom:0pt">


<IMG SRC="g853074ex99_1logo.jpg" ALT="LOGO">
 </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" ALIGN="center">


<TR>
<TD WIDTH="38%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="22%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="38%"></TD></TR>


<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"><B>Company Contact:</B></TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top">Mr.&nbsp;Pat Di Lillo</TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top">Chief Financial and Administrative Officer</TD></TR>
<TR STYLE="font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT STYLE="font-size:8pt">&nbsp;</FONT></TD>
<TD VALIGN="top">(514) 397-2592</TD></TR>
</TABLE> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>BIRKS GROUP INC. REPORTS 11% THIRD QUARTER COMPARABLE STORE SALES GROWTH AND STRONG HOLIDAY SALES RESULTS
</B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Montreal, Quebec &#150; (January 14, 2015) &#150; Birks Group Inc. (the &#147;Company&#148; or &#147;Birks Group&#148;) (NYSE MKT: BGI) announced
today that comparable store sales during the holiday season (for the period from November&nbsp;2, 2014 through December&nbsp;27, 2014) increased by 7% on a consolidated basis compared to last year&#146;s holiday season (for the period from
November&nbsp;3, 2013 through December&nbsp;28, 2013). Comparable store sales in the U.S. increased by 11%, while Canadian comparable store sales grew by 3% compared to the prior year&#146;s holiday season. Comparable store sales include stores open
in the same period in both the current and prior year and at constant exchange rates. The growth in comparable store sales in the U.S. was primarily the result of the Company&#146;s success in growing its average sales transaction reflecting the
continuing success of the Company&#146;s watch brand sales strategy and client acquisition strategies as well as the impact of higher sales in stores renovated in the past two years. The increase in the comparable store sales in the Canadian stores
was primarily driven by an increase in the number of sales transactions and reflects the success of the Company&#146;s strategy to introduce new watch brands while expanding its offering of Birks fine jewelry and select fine jewelry brands. </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Fiscal Third Quarter Sales Results </B></P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Comparable store
sales for the third quarter increased 11% from the previous year reflecting a 17% increase in comparable store sales in the U.S. and a 5% increase in Canada. The increase in both the U.S. and Canada was primarily related to higher average sales
transactions mainly driven by higher timepiece sales in both the U.S and Canada and also by higher fine jewelry sales in Canada. Total consolidated net sales for the third quarter of fiscal 2015 increased 3.2% or $3.1 million, to $97.6 million, as
compared to $94.5 million during the third quarter of fiscal 2014. The increase in total net sales reflects the higher comparable store sales of 11% partially offset by $3.8 million of lower reported sales related to translating the Company&#146;s
Canadian sales into U.S. dollars due to the weaker Canadian dollar and $1.5 million of lower sales related to operating four less stores than the prior year&#146;s third quarter consistent with the Company&#146;s strategy to focus on its more
productive stores and close underperforming store locations. </P>

<p Style='page-break-before:always'>
<HR  SIZE="3" style="COLOR:#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Jean-Christophe B&eacute;dos, President and Chief Executive Officer of Birks Group commented, &#147;We are very
pleased to see that the continued execution of our strategies which we began implementing during the prior year and which delivered strong sales growth during the first half of the fiscal year continued to drive strong sales growth during the third
quarter and holiday period. As we enter the final quarter of our fiscal year, we remain confident that the continuing execution of our key strategies will enable us to continue our strong sales performance through the remainder of the fiscal
year.&#148; </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>About Birks Group Inc. </B></P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Birks Group is a
leading operator of luxury jewelry stores in Canada and in the United States. As of January&nbsp;13, 2014, we operated 28 stores under the Birks brand in most major metropolitan markets of Canada, 18 stores in the Southeastern U.S. under the Mayors
brand, one store under the Rolex brand name and two retail locations in Calgary and Vancouver under the Brinkhaus brand. Birks was founded in 1879 and developed over the years into Canada&#146;s premier retailer, designer and manufacturer of fine
jewelry, timepieces, sterling and plated silverware and gifts. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces, giftware and service. Additional
information can be found on Birks Group web site, www.birksgroup.com. </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Forward Looking Statements </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><I>This press release contains certain &#147;forward-looking&#148; statements concerning the Company&#146;s expectation that the continuing execution of the
Company&#146;s key strategies will enable it to continue its strong sales performance through the remainder of the fiscal year. Because such statements include various risks and uncertainties, actual results might differ materially from those
projected in the forward-looking statements. These risks and uncertainties include, but are not limited to the following: (i)&nbsp;economic, political and market conditions, including the economies of the U.S. and Canada, which could adversely
affect our business, operating results or financial condition, including our revenue and profitability, through the impact of changes in the real estate markets (especially in the state of Florida), changes in the equity markets and decreases in
consumer confidence and the related changes in consumer spending patterns, the impact on store traffic, tourism and sales; (ii)&nbsp;the impact of fluctuations in foreign exchange rates, increases in commodity prices and borrowing costs and their
related impact on the Company&#146;s costs and expenses; and (iii)&nbsp;the Company&#146;s ability to maintain and obtain sufficient sources of liquidity to fund its operations, to achieve planned sales, gross margin and net income, to keep costs
low, to implement its business strategy, maintain relationships with its primary vendors, to mitigate fluctuations in the availability and prices of the Company&#146;s merchandise, to compete with other jewelers, to succeed in its marketing
initiatives, and to have a successful customer service program. Information concerning factors that could cause actual results to differ materially is set forth in our Annual Report on Form 20-F filed with the Securities and Exchange Commission on
July&nbsp;25, 2014 and subsequent filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of
this statement or to reflect the occurrence of unanticipated events, except as required by law. </I></P>
</BODY></HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>g853074ex99_1logo.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
begin 644 g853074ex99_1logo.jpg
M_]C_X``02D9)1@`!`@``9`!D``#_[``11'5C:WD``0`$````/```_^X`#D%D
M;V)E`&3``````?_;`(0`!@0$!`4$!@4%!@D&!08)"P@&!@@+#`H*"PH*#!`,
M#`P,#`P0#`X/$`\.#!,3%!03$QP;&QL<'Q\?'Q\?'Q\?'P$'!P<-#`T8$!`8
M&A41%1H?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?'Q\?
M'Q\?'Q\?'Q\?_\``$0@`N`"\`P$1``(1`0,1`?_$`',``0`#``,!`0``````
M```````$!@<#!0@"`0$!`````````````````````!```00"`0,#`P,#`P,%
M`````@`!`P0%!A$A$@<Q01-182(R%`AQD16!0B,D="6ALK,U-Q$!````````
M`````````````/_:``P#`0`"$0,1`#\`]4H"`@("`@("`@("`@("`@("`@("
M`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("
M`@("`@("`@("`@("`@("`@("#J,UMVL82W4IY;*5J5R^[C2K2R",LSM[1A^H
MOIT;UZ()V,R>/RF/KY''6([=&T#2U[,1,0&!=6=G9!)0$!`0$!`0$!`0$!`0
M$!`0$!`0$!!6=^W_``NF8AKN2^<I)^X*D->O+9(I&;GJ,3=!;EN7=V_N@SK0
M-`RNVYV'R#NDU:^3CSBJLN(:C8B['?XC[I2.81#GNC9_7]7*#J]?OYSPG?HZ
MWFI2NZ3%C\E=_>1QN1`<=QY`[>>/S:&8>\.>.7Z(-[JV:]JM%:K2-+7G`989
M1ZB0&W<)-]G9T'(@("`@("`@("`@("`@("`@("`@J^_[]B-.P\ENS-5/(&/_
M`$&.L7*](IRYXX:2P0"PM[N@H.@:'G=HSC[SND=VA+)(%C%XN',E;J.'ZP+X
MX!CC:-NG:+&3%_N0;,@ZO9]<Q>RX"_@\I&\E+(0'7F[>A,QMQW`_L0^K(,>Q
M^5V3Q1MLN,RD<E[4,]E<3C<)9<N?B:6D<$A,S>A-)7C[Q^G5D&VX_(4<C2AO
M4)X[5.P+'!8B)C`Q?W9V02$!`0$!`0$!`0$!`0$!`0$!!6-_W[%:9B&NW8[,
MTT_<%."K6EM$4C#SR0QM^(MTY<B;^Z#/=!\?Y7;LI'O&^E5RH2#_`.-QMS"0
M5)HQ%^0(GE^69@'U`7?[N@VD18681;AFZ,S>C,@Z'<MZU73,5_E-COA1J$7Q
MQ.3$122=KEV1@+.1$[,@KOC/S?I?D2[D*.$>Q'<Q[N1P6(^US@8F%IA(7(.'
M)^.'?N^R"YY?"8K,5@K9.L%J&*:*S$)MSV30&QQ2"_JQ"3<LZ##L'?S?A3*5
M->S,QW=&&AD;S7(XW(@,;KR!QSQ^;13"QASP_/+(-ZK68+5>*S7-I8)P&2&0
M>HD!MW"3?9V=!R("`@("`@("`@("`@("`@JGD/R)AM,Q!V;-BH63D'_H,;9N
M04GG+GCH<SLS"WN_""B^/]`S&RYM][W2*U3M2R!8Q>.AS$MJKV/^0%\<31QM
M&W3L%B=G_P!S(-E00\S1FOX>]1@L%4GM5Y8(K0-R412`XM(/5NHN_+(/'VR^
M28];\=0Z-NFKS7-NP\EBA2MV)Y8HWKN7?^X<@)I#Y$V%F9^";_=ZL@G?Q3HX
M_48\IO>UW?\`#8NU"-/&G.3A'./>+S2$+,_X`3Q")/TY+H@]?`8F`F#L0$S.
M)-U9V?T=D'6;1K>+V;7[^"R@.='(0G!-V]"9C;CN!_8A?JR#'\=E]D\4[=+B
M\M')=U'/Y;&8_"6G+GX6EI%"9,S<\.,E>/O#Z?DWJ@VS'Y"CD:4-ZA.%JG9!
MI(+$1,0&+^CB[()"`@("`@("`@("`@(""L;_`+]C--Q+7+<%NS//W!4KTJLM
MHR-FYY(8^&$6Y;GN)OL@H'C[0,UM.4CWC>YH,HTH_P#CL7>PE6I/$+/^!$4G
MS3B(^H#W?=T&S,S,S,S<,WHR`@ZG;:6;NZQE*F"M?L<S/6D#'VW](YW%^PO1
M_?[(/.&W_P`8?*NV8G_*;#M%?*[6)B\41L0P!#V<%$,C"/'Y\/T!F]7]20=;
MX-\BPY"SC_&&W4(9K./>?$PQS",D-JH<C?-5E%V<?DADB$XR;U87'UX=P]:0
M01001P0BP11"P1@WHPBW#-_HR#[00<QA,5F:P5LG6"U#%-'8B$VY[)H28XY!
M?V(2;HZ##L)DLWX2R%+7,S,=[1H<;?N-=CC<C"0;[F/'/'Y-#.'>'/#^K(-[
MK6(+->*S7-I()@&2*0>K$!-R)-]G9T'(@("`@("`@("`@(*CY%\CX73,2<UB
MS3++2#S0QMJY#3>9^>.>^5_Q%O=^$%)T#QWD=CS3[YNU:6O?E,+.+I0Y:>W6
M8';N`GC'LC$&Z=@,3M]60;(@(""M;YI([;C:M3_+7L/)3LA;BLXZ7XC<@9Q[
M)&=G8P=BZBZ"F#_'K'"[".UY_P#;B\D8P/<=V_:R=7KN3MW.P'^0%^H7]T$%
M_P",>"X<QV7,A:*,!.V$L02O+"7,5AB$&<9!'\2=OU>K]>J#8X(GB@CB<RD>
M,6'Y#?DR[6X[B?ZO[H/M`0=7M&M8O9M?OX+*1O)1R$)P3=O0F8V_4#^Q"_5O
MN@R'&Y?8_%>W2XK+1R7-4V'-8^AA+3ES\(S4RC(A9O1QE@C8QZ>Y,@VK'9&C
MDJ,%^A.%JE9!I*]B(F(#`NK$+L@D("`@("`@("`@J_D#?L=IN(:Y:KV[<\_<
M%2O2JR6S<V;GDA#M9A;EN>XQ^R"A>.M!S>R9,-XWJR&4*87_`,?BK^$J4IH1
M9_P(G+YYQ8?4![_NZ#969F;AO1!#S&2_QF,L7WKRVAK`\IP0=CR.(MR7:QD`
MN[-]T%/UGR]CMGUH]DP6#RM[%`4@]P1UFE)XOUL$13L1?Z>J";K?E'6MGU"Q
MM.OM/D*=5S&S5`!"S&<3,1@4<A`W<PNQ?JZ^R#YT;R=B]VUZ;/X''7I,?&11
MQ?,,,9S''^L8Q>5_3ZEPR"%J'F#%[ABK>4U["92Y4I3'6GY"M&?S1BQ$`@<X
MN3LQ,@FZEY3UO;<%D,M@8[5F3%R%#>QAQM#<BE'JX%'(0CSQS_N]N/5!^^/?
M)^%WS$6,QA*=R/'5S*'Y[810]\L;,1`+-(3]&)NK\,@BX/S#KN6PV0S_`.SO
M4-=QK2O8S5R.(*I?"[B3PD$DA3-W-PQ`+L[]&0<LWE"&##5<[-K^6CP=MXW&
M]\4#O'',[,$TL#3/.$?Y,[NX=&ZNS(+J@@YC!XG,UHZV3K!9BAFCLPL;=0FA
M+OCD!_5B$FZ.@P[`9'.>$\A5UO-S'>T:MB[EP+L<;D02#D7<>.>/R:&P'>'/
M'N*#?*]B&Q!'8@-I(9A&2*0>K$)-R+M_5D'V@("`@("`@(/.F&CU27R]?EWB
MGE(,U'FVQ^"GM7I9*LY&!SUC^(6B``<0;XQ'D>79G^J#T6@((&P?_0Y+_M9_
M_C)!@W\=(MZE\%01ZG/CJ]L[%T1FR`3&PFY]"%HWXZ?=G03OX^W<%#X^VW6J
ME":CF\'-9#87FE&?Y[9QF!2C((@W;S"XL/;TX]^>4'8_Q&__`!BI_P!Y;_\`
M>@I_@&WO%/Q/M5S48*5K(U\O>E&M<:5WD((8G88_C=N2?V9_5T%M_C)!KDWC
MC(9O'V)+.<S%B:?97F[6,+K<N\;`/#"'Y]P_7N_T8,ITZ3>H?XVVIM>B"SAX
M\O:+9:L1''=EH,\;S!!(//:)!RTCLW=V^GN@WX"\=>0?$4&/ISA3U?-5XL?5
M"%QC*O+W",4##U89(Y1%NU_5_P"J#,[><\S>$Z<`;"\.Y>.H'"J]UF[+E:$G
M8`$^>OIT9B[Q]NYD'HRK8BLUH;,+N\4X#)&[MP_:;=S=/Z.@Y$%:\D0:I/H^
M8AVN7X<#+7*.[,S.Y@)\,)1]K$7>Q<=O#/U09WX`OQW<UL]G$92]D=6L/6+'
MQVZDM:."2*)H2$3E?@B(0'N:-N.C._#OP@VE`0$!`0$!`05S=-%P^V0XYKW<
M%G$W(LAC[`<,030\\,_U$F=V=D&:>+M\S6H2X[QYY`?]O<IXR2T&8GDY`ACR
M$E2(#-^CB4?QN!<_U0;<@AYC&-E,;8H%8FJA9!XY)J[B,K"3<$PN8FS<M]D%
M/U+P_B=2PTN&U_-9>ECI2(_@:>$^PS;@BC(X2('?[.@F:]XKU;7-=OX/"?N*
M090BDR.0:7Y+DQR,[$9S2M)R3L[^W3VZH&D^,</I>OSX'`W[\./E(CC:22*0
MX3-^2*(BBZ._'ORR#]\=^+\#H-6U3P=FX=.Y*]B:O;E&8?F)F8I&?L$F=V%N
M>O""-2\/ZMB\]E<W@I[N%LYIB;)04IA&O(1=7D^&0)`$^7=V<>..7X]4$KQ[
MXRP.AXR?%82Q;DQL\A3%5MR!,`R&S,9"_8)?DPMRW/"#IZ'@31*`Y>M3>[!B
M<W)\UW#1V7&HTHFTD<D(BS'$<9BQ"0&W'#-Z-P@[/(^+\;F*M6AG\KDLUB:L
M@2MCK<L7Q2E$_='^X>**.29A=F?@R=G?UY07-F9F9F;AFZ,S((N3R=#&49;U
MZ>.O6A%R.24QC'[-W&XCR_MRZ#%`@VWRYLD<]F+-:QJ%'EH[&/S%00L&+N[=
MT=4)3<R]_P#EX%O3J@VZC3AI4H*<'=\-<!CC>0BD-V%N&<C-W(G^KN_*#G0$
M!`0$!`0$!!3O)_C;%;QK60Q\@A!E9ZDE6EDG'DXN\PE[7XZN!20AW,@J6D^1
MLGA-GOZ;N9&!ME(<;KUQQ_&0):C2@)'TY8G!^TOJ7:Z#7D!!T&9VZ"CG:>O5
M*QW\W=ADMA5!Q`(ZT1,!332%T`>\V$>&=W?V]4'4Y7R-;QDV+K6=?M#=R;7N
MVN\L`]CX\"DD_,B82&2,>Z,O?WX0?=#R;0S)4(=>HSY&Y>QD>9>N;A7^&I._
M$/RD;NS22$SL(MSZ._+-U0<6&\J8O,Y+`T\?2G(<X%U_ED<(WK2XTVCM0SQN
M[DQ@9,WX\L_UX0?-OR99K6J%0L#8*SD;.0JUXQG@_5C1,Y7=W)F9C&,NS_UX
M06;5]BQ^R:]C\]CN_P#8Y*`+%=I1[383;G@AZ\.R#LT$#.YW%8'$V<OE9VK8
M^H'?/,[$7#<\=!%B)W=WX9F9!B439/S9G7F&>A+H6-L,45>YB[7S'ST?MDG>
M.,I"'H[B_P"'/I]0V_#X7$87'0XW$4X:%"!N(:U<!CC'Z\"+-U?W=!-0$!`0
M$!`0$!`0$%:W?0\1ML&/_>]T=K$VX[^/L!ZA-&SLS%]0=BZL@SCQ=OF9U*7&
M^.]_XKWJ6)*T.7GDY%V#(RTXXS-^CB\?Q.!<^_5!MB"J9[3;=C;:>UXJS'%D
M8:<N,NU;(D4%FG*;2L+N#L49A(W(DW/J[.R"GS^#K%_&X;&97)!:ITI,K)>X
M:;Y3;*,8",,A2$0?M@(6!WYY[6Z(.ZPN@;3A\M6SL65JV\R^.CQ&4>6`XX;4
M58R*K880)WBF%B=C%N1+GIVH."IXIOX;_!7\'DHBS.)GR-BY)<B)X+99<FDM
M<C&3%%P8B\?#OPS</SZH).6\93Y2[KDMZQ7M5\58NV\G!+$;-9DR`F,@AVG^
M`#\K]K/W>C,Z"]UJU>M7CK5H@@KPBT<,,8L```MP(B+<,S,WHS(.#*Y;'XFA
M+?R%B.M5A;DI)3",>?8>Z1Q'E_1N708I#7VWR[L06;D.6UG3Z/+0SXW-U6"P
M8OS^4=2.4B-^>O\`R\"WIU0;?1IPTJ4%.#N^&N`QQO(92'VBW#=QFY$3_5W?
ME!SH"`@("`@("`@("`@(*;Y0\:XO>=:R&/D&.OE9ZDE6EDW'DXF*2.;M?CJX
M%)`'<W]D%3TGR/D\+LM[3MS<QE?+CC=>N./`R1G5::,2+IW"7;P)=>K]KH->
M0$!`0$$#/9W&8'$6<ME)7@H5![YI&$I'9N>&9@!B(G=WX9F9!B=:++>:<^]J
M26F6B8RQW04[V(G:4V?H[#+.0@4A"W!$'06?T0;AB</BL/CX<=BJ<-&A`W;#
M5K@,<8M]A%F9!+0$!`0$!`0$!`0$!`0$!!6]VT3$;9!0_>]P6\3:&]CK`='"
M8!<6[OJ+]W5D&;^+-^S.JRX_QWO_`!6OX_$_N1RT\G(DS9"2G&!F_1Q<'A["
MY_J@VQ`0$$/,9G%X?'RY#)VHJE2%N2FGD"(>?8>Z1Q'E_;J@Q.I6VOR_L<=Z
M]#DM>TVBY#!/C,Y7<)S%W_5'3"5R-^?R_P"7\6].J#<J5."E3AJ0=WPUP&./
MO(I"[1;ANXS<B)_N[\H.9`0$!`0$!`0$!`0$!`0$!`04WRCXUQ>\ZSD<<;1U
M\K8J'5IY-QY.)GDCF8'=NKQE)"'<W]D%4TCR1E,/LU[3MT<QG++_`.-UZX0\
M#)$549XA(NG<Q<?B7U?AT&NH(&>SN-P.(LY?)R%%1J#WS&`'*7'/#,(1L1D[
MN_#,S(,5J5LUYES[W+$M=M%QMCNKT,AA3:4V?H[!+9+AY'9N#(/T\^B#;\7B
ML9B:$./QE2&C1KCVPU:X#'&#?01%F9D$I`0$!`0$!`0$!`0$!`0$!`0$!!6]
MVT3$;9#0>[W1W,39:[CK(='"81(>"^H.Q=609IXQ\@YG4?V_C_?F&O=PV$+(
MOE9IA82CAN2UQ`I)'8.'C:+XR<OLZ"+0J;+YAV&/)9*M=PFG4NX*TV,ST)!.
M8/[Q4PD9S?G\G^5NUNC=4&YTJ<%*I#4KL[05P&.)B(C)A!N&Y(W(B?[N_*#F
M0$!`0$!`0$!`0$!`0$!`0$!`0$!!T&RZ'J.S2-)G<9%>-H#JN1\L[P2$)E&3
MB[<CWQB3?1VY9!V>'PV)PN-@QF)J14<?6'L@K0"P`+>O1F^OJ[^Z"8@("`@(
M"`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@(
D"`@("`@("`@("`@("`@("`@("`@("`@("`@("`@("`@(/__9
`
end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
