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Prepaid Expenses (Tables)
 3 Months Ended
Mar. 31, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Summary of Prepaid Expenses

Prepaid expenses consisted of the following:

 

    March 31, 2017     December 31, 2016  
Advances for inventory   $ 280,012     $ 188,980  
Media production     199,687       207,555  
Insurance     57,748       70,392  
Trade shows     29,200       46,700  
Deposits     8,728       6,228  
Consultants     -       15,000  
Rent     4,097       15,452  
Promotion - Bloggers     316,734       426,220  
License agreement     233,333       258,333  
Software subscriptions     78,584       88,782  
Clinical Research     53,590       -  
Advertising     57,500       -  
Miscellaneous     13,269       24,960  
Total   $ 1,332,483     $ 1,348,602