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Prepaid Expenses - Summary of Prepaid Expenses (Details) - USD ($)
Mar. 31, 2017
Dec. 31, 2016
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]    
Advances for inventory $ 280,012 $ 188,980
Media production 199,687 207,555
Insurance 57,748 70,392
Trade shows 29,200 46,700
Deposits 8,728 6,228
Consultants 15,000
Rent 4,097 15,452
Promotion - Bloggers 316,734 426,220
License agreement 233,333 258,333
Software subscriptions 78,584 88,782
Clinical Research 53,590
Advertising 57,500
Miscellaneous 13,269 24,960
Total $ 1,332,483 $ 1,348,602