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Prepaid Expenses (Tables) | 6 Months Ended
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Jun. 30, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] |
Summary of Prepaid Expenses | Prepaid expenses consisted of the following:
|  | June 30, 2017 |  |  | December 31, 2016 |
Advances for inventory |  | $ | 351,589 |  |  | $ | 188,980 |
Media production |  |  | 169,587 |  |  |  | 207,555 |
Insurance |  |  | 38,846 |  |  |  | 70,392 |
Trade shows |  |  | 45,722 |  |  |  | 46,700 |
Deposits |  |  | 6,500 |  |  |  | 6,228 |
Consultants |  |  | - |  |  |  | 15,000 |
Rent |  |  | - |  |  |  | 15,452 |
Promotion - Bloggers |  |  | 441,895 |  |  |  | 426,220 |
License agreement |  |  | 208,333 |  |  |  | 258,333 |
Software subscriptions |  |  | 46,227 |  |  |  | 88,782 |
Clinical Research |  |  | 59,690 |  |  |  | - |
Advertising |  |  | 13,670 |  |  |  | - |
Miscellaneous |  |  | 11,744 |  |  |  | 24,960 |
Total |  | $ | 1,393,803 |  |  | $ | 1,348,602 |

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