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Prepaid Expenses - Summary of Prepaid Expenses (Details) - USD ($) | Jun. 30, 2017 | Dec. 31, 2016
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Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] |  |
Advances for inventory | $ 351,589 | $ 188,980
Media production | 169,587 | 207,555
Insurance | 38,846 | 70,392
Trade shows | 45,722 | 46,700
Deposits | 6,500 | 6,228
Consultants |  | 15,000
Rent |  | 15,452
Promotion - Bloggers | 441,895 | 426,220
License agreement | 208,333 | 258,333
Software subscriptions | 46,227 | 88,782
Clinical Research | 59,690 |
Advertising | 13,670 |
Miscellaneous | 11,744 | 24,960
Total | $ 1,393,803 | $ 1,348,602

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- Definition Amount of asset related to consideration paid in advance for other costs that provide economic benefits within a future period of one year or the normal operating cycle, if longer. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section 45 -Paragraph 1 -Subparagraph (g) -URI http://asc.fasb.org/extlink&oid=82887183&loc=d3e6676-107765 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=82887183&loc=d3e6787-107765 + Details
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