XML 22 R10.htm IDEA: XBRL DOCUMENT v3.7.0.1
Prepaid Expenses
6 Months Ended
Jun. 30, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Prepaid Expenses

Note 5 – Prepaid Expenses

 

Prepaid expenses consisted of the following:

 

    June 30, 2017     December 31, 2016  
Advances for inventory   $ 351,589     $ 188,980  
Media production     169,587       207,555  
Insurance     38,846       70,392  
Trade shows     45,722       46,700  
Deposits     6,500       6,228  
Consultants     -       15,000  
Rent     -       15,452  
Promotion - Bloggers     441,895       426,220  
License agreement     208,333       258,333  
Software subscriptions     46,227       88,782  
Clinical Research     59,690       -  
Advertising     13,670       -  
Miscellaneous     11,744       24,960  
Total   $ 1,393,803     $ 1,348,602