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Prepaid Expenses - Summary of Prepaid Expenses (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Advances for inventory	$ 351,589	$ 188,980
Media production	169,587	207,555
Insurance	38,846	70,392
Trade shows	45,722	46,700
Deposits	6,500	6,228
Consultants		15,000
Rent		15,452
Promotion - Bloggers	441,895	426,220
License agreement	208,333	258,333
Software subscriptions	46,227	88,782
Clinical Research	59,690
Advertising	13,670
Miscellaneous	11,744	24,960
Total	$ 1,393,803	$ 1,348,602

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- Definition

Advertising.

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- Definition

Clinical Research.

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Prepaid Consultants.

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Prepaid Media Production.

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Promotion - Bloggers.

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Software subscriptions.

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Amount of asset related to consideration paid in advance for other costs that provide economic benefits within a future period of one year or the normal operating cycle, if longer.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section 45
-Paragraph 1
-Subparagraph (g)
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Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Amount of asset related to consideration paid in advance for costs that provide economic benefits within a future period of one year or the normal operating cycle, if longer.

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