Fixed Assets and Intangible Assets - Summary of Fixed and Intangible Assets (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Assets
Property and equipment	$ 360,870	$ 308,084
Less accumulated depreciation	(86,338)	(50,698)
Fixed assets, net	274,533	257,386
FOCUSfactor intellectual property	1,450,000	1,450,000
Perfekt intellectual property	10,000
Intangible assets subject to amortization	6,134,952	5,373,017
Less accumulated amortization	(2,276,702)	(1,677,583)
Intangible assets, net	$ 5,318,250	$ 5,145,434

Perfekt intellectual property

No definition available.

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Amount of accumulated depreciation, depletion and amortization for physical assets used in the normal conduct of business to produce goods and services.

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Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights.

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Amount before accumulated depreciation, depletion and amortization of physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, and furniture and fixtures.

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