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Prepaid Expenses (Tables)
12 Months Ended
Dec. 31, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Summary of Prepaid Expenses

At December 31, 2017 and 2016, prepaid expenses consisted of the following:

 

    December 31, 2017     December 31, 2016  
Advances for inventory   $ 206,973     $ 188,980  
Components     104,668       -  
Media production     109,388       207,555  
Insurance     41,548       70,392  
Trade shows     17,150       46,700  
Deposits     44,841       6,228  
Consultants     -       15,000  
Rent     19,500       15,452  
Promotion - Bloggers     246,592       426,220  
License agreement     158,333       258,333  
Software subscriptions     20,513       88,782  
Rebranding     32,841       -  
Clinical research     47,490       -  
Advertising     2,500       -  
Promotions     37,500       -  
Miscellaneous     53,414       24,960  
Total   $ 1,143,251     $ 1,348,602