XML 68 R54.htm IDEA: XBRL DOCUMENT v3.8.0.1
Prepaid Expenses - Summary of Prepaid Expenses (Details) - USD ($)
Dec. 31, 2017
Dec. 31, 2016
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]    
Advances for inventory $ 206,973 $ 188,980
Components 104,668
Media production 109,388 207,555
Insurance 41,548 70,392
Trade shows 17,150 46,700
Deposits 44,841 6,228
Consultants 15,000
Rent 19,500 15,452
Promotion - Bloggers 246,592 426,220
License agreement 158,333 258,333
Software subscriptions 20,513 88,782
Rebranding 32,841
Clinical Research 47,490
Advertising 2,500
Promotions 37,500
Miscellaneous 53,414 24,960
Total $ 1,143,251 $ 1,348,602