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Segments | 6 Months Ended
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Jun. 30, 2018
Segment Reporting [Abstract] |
Segments | Note 15 – Segments Segment identification and selection is consistent with the management structure used by the Company’s chief operating decision maker to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company’s chief operating decision maker does not review operating results on a disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregate basis. Net sales attributed to customers in the United States and foreign countries for the three months ended June 30, 2018 and 2017 were as follows:
|  | June 30, 2018 |  |  | June 30, 2017 |
United States |  | $ | 9,242,986 |  |  | $ | 8,475,694 |
Foreign countries |  |  | 485,726 |  |  |  | 843,224 |
|  | $ | 9,728,712 |  |  | $ | 9,318,918 |
Foreign countries primarily consist of Australia and Canada. The Company’s net sales by product group for the three months ended June 30, 2018 and 2017 were as follows:
|  | June 30, 2018 |  |  | June 30, 2017 |
Nutraceuticals |  | $ | 8,895,489 |  |  | $ | 6,618,264 |
Over the Counter (OTC) |  |  | 171,918 |  |  |  | 572,014 |
Consumer Goods |  |  | 290,641 |  |  |  | 2,041,087 |
Cosmeceuticals |  |  | 370,664 |  |  |  | 87,553 |
|  | $ | 9,728,712 |  |  | $ | 9,318,918 |
(1) Net sales for any other product group of similar products are less than 10% of consolidated net sales. The Company’s net sales by major sales channel for the three months ended June 30, 2018 and 2017 were as follows:
|  | June 30, 2018 |  |  | June 30, 2017 |
Online |  | $ | 3,611,997 |  |  | $ | 5,479,297 |
Retail |  |  | 6,116,715 |  |  |  | 3,839,621 |
|  | $ | 9,728,712 |  |  | $ | 9,318,918 |
Net sales attributed to customers in the United States and foreign countries for the six months ended June 30, 2018 and 2017 were as follows:
|  | June 30, 2018 |  |  | June 30, 2017 |
United States |  | $ | 18,270,848 |  |  | $ | 18,420,847 |
Foreign countries |  |  | 1,158,725 |  |  |  | 1,686,390 |
|  | $ | 19,429,573 |  |  | $ | 20,107,237 |
The Company’s net sales by product group for the six months ended June 30, 2018 and 2017 were as follows:
|  | June 30, 2018 |  |  | June 30, 2017 |
Nutraceuticals |  | $ | 17,910,268 |  |  | $ | 16,164,707 |
Over the Counter (OTC) |  |  | 334,102 |  |  |  | 1,075,693 |
Consumer Goods |  |  | 562,932 |  |  |  | 2,772,634 |
Cosmeceuticals |  |  | 622,271 |  |  |  | 94,203 |
|  | $ | 19,429,573 |  |  | $ | 20,107,237 |
(1) Net sales for any other product group of similar products are less than 10% of consolidated net sales. The Company’s net sales by major sales channel for the six months ended June 30, 2018 and 2017 were as follows:
|  | June 30, 2018 |  |  | June 30, 2017 |
Online |  | $ | 9,024,597 |  |  | $ | 11,460,053 |
Retail |  |  | 10,404,976 |  |  |  | 8,647,184 |
|  | $ | 19,429,573 |  |  | $ | 20,107,237 |
Long-lived assets (net) attributable to operations in the United States and foreign countries as of June 30, 2018 and December 31, 2017 were as follows:
|  | June 30, 2018 |  |  | December 31, 2017 |
United States |  | $ | 12,890,912 |  |  | $ | 13,613,043 |
Foreign countries |  |  | 14,607 |  |  |  | 5,612 |
|  | $ | 12,905,519 |  |  | $ | 13,618,655 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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