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Fixed Assets and Intangible Assets - Summary of Fixed and Intangible Assets (Details) - USD ($) | Jun. 30, 2018 | Dec. 31, 2017
--- | --- | ---
Property and equipment | $ 566,445 | $ 437,358
Less accumulated depreciation | (220,314) | (144,153)
Fixed assets, net | 346,131 | 293,205
Intangible assets subject to amortization | 7,150,165 | 7,134,952
Less accumulated amortization | (3,894,017) | (3,062,742)
Intangible assets, net | 4,766,148 | 5,532,210
FOCUSfactor [Member] |  |
Intellectual property | 1,450,000 | 1,450,000
Per-fekt [Member] |  |
Intellectual property | 10,000 | 10,000
Cocowhite Intellectual Property [Member] |  |
Intellectual property | $ 50,000 |

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- Definition Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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