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Prepaid Expenses (Tables) | 6 Months Ended
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Jun. 30, 2018
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] |
Summary of Prepaid Expenses | Prepaid expenses consisted of the following:
|  | June 30, 2018 |  |  | December 31, 2017 |
Advances for inventory |  | $ | 87,687 |  |  | $ | 206,973 |
Components |  |  | - |  |  |  | 104,668 |
Media production |  |  | 62,375 |  |  |  | 109,388 |
Insurance |  |  | 45,243 |  |  |  | 41,548 |
Trade shows |  |  | 8,600 |  |  |  | 17,150 |
Deposits |  |  | 47,375 |  |  |  | 44,841 |
Rent |  |  | - |  |  |  | 19,500 |
Promotion - Bloggers |  |  | 139,790 |  |  |  | 246,592 |
License agreement |  |  | 108,334 |  |  |  | 158,333 |
Software subscriptions |  |  | 83,302 |  |  |  | 20,513 |
Rebranding |  |  | 110,961 |  |  |  | 32,841 |
Clinical Research |  |  | 43,532 |  |  |  | 47,490 |
Advertising |  |  | 49,611 |  |  |  | 2,500 |
Promotions |  |  | - |  |  |  | 37,500 |
Miscellaneous |  |  | 138,662 |  |  |  | 53,414 |
Total |  | $ | 925,472 |  |  | $ | 1,143,251 |

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