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Fixed Assets and Intangible Assets - Summary of Fixed and Intangible Assets (Details) - USD ($)
Jun. 30, 2018
Dec. 31, 2017
Property and equipment $ 566,445 $ 437,358
Less accumulated depreciation (220,314) (144,153)
Fixed assets, net 346,131 293,205
Intangible assets subject to amortization 7,150,165 7,134,952
Less accumulated amortization (3,894,017) (3,062,742)
Intangible assets, net 4,766,148 5,532,210
FOCUSfactor [Member]    
Intellectual property 1,450,000 1,450,000
Per-fekt [Member]    
Intellectual property 10,000 10,000
Cocowhite Intellectual Property [Member]    
Intellectual property $ 50,000