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3. INVENTORIES (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Inventories Details
Winemaking and packaging materials	$ 283,649	$ 248,350
Work-in-progress (costs relating to unbottled wine products)	2,138,070	3,535,027
Finished goods - bottled wine	5,883,828	4,854,170
Finished goods - merchandise	259,481	206,266
Current inventories	$ 8,565,028	$ 8,843,813

X

- Definition

Amount before last-in first-out (LIFO) and valuation reserves of merchandise or goods held by the entity that are readily available for sale.

+ References

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- Definition

Carrying amount (lower of cost or market) as of the balance sheet date of inventories less all valuation and other allowances. Excludes noncurrent inventory balances (expected to remain on hand past one year or one operating cycle, if longer).

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- Definition

Gross amount of merchandise or goods which are partially completed, are generally comprised of raw materials, labor and factory overhead costs, and which require further materials, labor and overhead to be converted into finished goods, and which generally require the use of estimates to determine percentage complete and pricing.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

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- Definition

Gross amount of products used directly or indirectly in the manufacturing or production process, which may or may not become part of the final product. May also include items used in the storage, presentation or transportation of physical goods.

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Custom Element.

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