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13. SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2013

	Twelve Months Ended December 31,
	Direct Sales				Distributor Sales				Total
	2013		2012		2013		2012		2013		2012

Sales, net	$	3,768,963	$	3,536,661	$	9,502,951	$	8,990,607	$	13,271,914	$	12,527,268
Cost of Sales		989,262		941,066		4,599,177		4,312,270		5,588,439		5,253,336
Gross Margin		2,779,701		2,595,595		4,903,774		4,678,337		7,683,475		7,273,932
Selling Expenses		1,757,128		1,454,099		1,321,932		1,275,729		3,079,060		2,729,828
Contribution Margin	$	1,022,573	$	1,141,496	$	3,581,842	$	3,402,608	$	4,604,415	$	4,544,104
Percent of Sales	28.4%		28.2%		71.6%		71.8%		100.0%		100.0%

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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