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13. SEGMENT REPORTING (Details) (USD $)
 3 Months Ended 12 Months Ended
Dec. 31, 2013
Sep. 30, 2013
Jun. 30, 2013
Mar. 31, 2013
Dec. 31, 2012
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2013
Dec. 31, 2012
Sales, net $ 3,577,000 $ 3,044,000 $ 3,609,000 $ 3,042,000 $ 3,797,000 $ 3,156,000 $ 2,851,000 $ 2,723,000 $ 13,271,914 $ 12,527,268
Cost of Sales                 5,588,439 5,253,336
Gross Margin 2,023,000 1,759,000 2,144,000 1,757,000 2,170,000 1,792,000 1,699,000 1,613,000 7,683,475 7,273,932
Selling Expenses                 3,079,060 2,729,828
Contribution Margin                 4,604,415 4,544,104
Percent of Sales                 100.00% 100.00%
Direct Sales
                    
Sales, net                 3,768,963 3,536,661
Cost of Sales                 989,262 941,066
Gross Margin                 2,779,701 2,595,595
Selling Expenses                 1,757,128 1,454,099
Contribution Margin                 1,022,573 1,141,496
Percent of Sales                 28.40% 28.20%
Distributor Sales
                    
Sales, net                 9,502,951 8,990,607
Cost of Sales                 4,599,177 4,312,270
Gross Margin                 4,903,774 4,678,337
Selling Expenses                 1,321,932 1,275,729
Contribution Margin                 $ 3,581,842 $ 3,402,608
Percent of Sales                 71.60% 71.80%