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9. SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2014

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2014				2013				2014				2013				2014				2013
Sales, net		$	1,375,119			$	918,891			$	2,318,293			$	2,690,368			$	3,693,412			$	3,609,259
Cost of Sales			382,562				222,318				1,070,086				1,243,047				1,452,648				1,465,365
Gross Margin			992,557				696,573				1,248,207				1,447,321				2,240,764				2,143,894
Selling Expenses			578,846				393,546				324,416				342,240				903,262				735,786
Contribution Margin		$	413,711			$	303,027			$	923,791			$	1,105,081			$	1,337,502			$	1,408,108
Percent of Sales			37.2%				25.5%				62.8%				74.5%				100.0%				100.0%
		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Total
			2014				2013				2014				2013				2014				2013
Sales, net		$	2,318,770			$	1,732,149			$	4,346,521			$	4,918,669			$	6,665,291			$	6,650,818
Cost of Sales			628,409				449,187				2,074,129				2,301,075				2,702,538				2,750,262
Gross Margin			1,690,361				1,282,962				2,272,392				2,617,594				3,962,753				3,900,556
Selling Expenses			1,095,139				759,064				623,555				647,985				1,718,694				1,407,049
Contribution Margin		$	595,222			$	523,898			$	1,648,837			$	1,969,609			$	2,244,059			$	2,493,507
Percent of Sales			34.8%				26.0%				65.2%				74.0%				100.0%				100.0%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

+ References

No definition available.

+ Details

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- Details

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