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9. SEGMENT REPORTING (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Sales, net	$ 3,693,412	$ 3,609,259	$ 6,665,291	$ 6,650,818
Cost of Sales	1,452,648	1,465,365	2,702,538	2,750,262
Gross Margin	2,240,764	2,143,894	3,962,753	3,900,556
Selling Expenses	903,262	735,786	1,718,694	1,407,049
Contribution Margin	1,337,502	1,408,108	2,244,059	2,493,507
Percent of Sales	100.00%	100.00%	100.00%	100.00%
Direct Sales
Sales, net	1,375,119	918,891	2,318,770	1,732,149
Cost of Sales	382,562	222,318	628,409	449,187
Gross Margin	992,557	696,573	1,690,361	1,282,962
Selling Expenses	578,846	393,546	1,095,139	759,064
Contribution Margin	413,711	303,027	595,222	523,898
Percent of Sales	37.20%	25.50%	34.80%	26.00%
Distributor Sales
Sales, net	2,318,293	2,690,368	4,346,521	4,918,669
Cost of Sales	1,070,086	1,243,047	2,074,129	2,301,075
Gross Margin	1,248,207	1,447,321	2,272,392	2,617,594
Selling Expenses	324,416	342,240	623,555	647,985
Contribution Margin	$ 923,791	$ 1,105,081	$ 1,648,837	$ 1,969,609
Percent of Sales	62.80%	74.50%	65.20%	74.00%

X

- Definition

The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities.

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Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

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The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.

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Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

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Expenses recognized in the period that are directly related to the selling and distribution of products or services.

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