XML 34 R19.htm IDEA: XBRL DOCUMENT v2.4.0.8

9. SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2014

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2014				2013				2014				2013				2014				2013
Sales, net		$	1,395,164			$	1,019,176			$	2,651,037			$	2,024,370			$	4,046,201			$	3,043,546
Cost of Sales			311,919				267,136				1,234,669				1,017,552				1,546,588				1,284,688
Gross Margin			1,083,245				752,040				1,416,368				1,006,818				2,499,613				1,758,858
Selling Expenses			628,320				476,386				306,503				334,848				934,823				811,234
Contribution Margin		$	454,925			$	275,654			$	1,109,865			$	671,970			$	1,564,790			$	947,624
Percent of Sales			34.5	%			33.5	%			65.5	%			66.5	%			100.0	%			100.0	%
		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Total
			2014				2013				2014				2013				2014				2013
Sales, net		$	3,713,934			$	2,751,325			$	6,997,558			$	6,943,039			$	10,711,492			$	9,694,364
Cost of Sales			940,328				716,323				3,308,798				3,318,627				4,249,126				4,034,950
Gross Margin			2,773,606				2,035,002				3,688,760				3,624,412				6,462,366				5,659,414
Selling Expenses			1,723,459				1,235,450				930,058				982,833				2,653,517				2,218,283
Contribution Margin		$	1,050,147			$	799,552			$	2,758,702			$	2,641,579			$	3,808,849			$	3,441,131
Percent of Sales			34.7	%			28.4	%			65.3	%			71.6	%			100.0	%			100.0	%

X

- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

+ References

No definition available.

+ Details

Name:	us-gaap_ScheduleOfRevenueByMajorCustomersByReportingSegmentsTableTextBlock
Namespace Prefix:	us-gaap_
Data Type:	nonnum:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- Details

Name:	WVVI_SegmentReportingTablesAbstract
Namespace Prefix:	WVVI_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration