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9. SEGMENT REPORTING (Details) (USD $)
 3 Months Ended 9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
Sep. 30, 2013
Sales, net $ 4,046,201 $ 3,043,546 $ 10,711,492 $ 9,694,364
Cost of Sales 1,546,588 1,284,688 4,249,126 4,034,950
Gross Margin 2,499,613 1,758,858 6,462,366 5,659,414
Selling Expenses 934,823 811,234 2,653,517 2,218,283
Contribution Margin 1,564,790 947,624 3,808,849 3,441,131
Percent of Sales 100.00% 100.00% 100.00% 100.00%
Direct Sales
        
Sales, net 1,395,164 1,019,176 3,713,934 2,751,325
Cost of Sales 311,919 267,136 940,328 716,323
Gross Margin 1,083,245 752,040 2,773,606 2,035,002
Selling Expenses 628,320 476,386 1,723,459 1,235,450
Contribution Margin 454,925 275,654 1,050,147 799,552
Percent of Sales 34.50% 33.50% 34.70% 28.40%
Distributor Sales
        
Sales, net 2,651,037 2,024,370 6,997,558 6,943,039
Cost of Sales 1,234,669 1,017,552 3,308,798 3,318,627
Gross Margin 1,416,368 1,006,818 3,688,760 3,624,412
Selling Expenses 306,503 334,848 930,058 982,833
Contribution Margin $ 1,109,865 $ 671,970 $ 2,758,702 $ 2,641,579
Percent of Sales 65.50% 66.50% 65.30% 71.60%