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13. SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2014

	Twelve Months Ended December 31,
	Direct Sales						Distributor Sales						Total
	2014			2013			2014			2013			2014			2013

Sales, net	$	5,197,121		$	3,768,963		$	9,959,038		$	9,502,951		$	15,156,159		$	13,271,914
Cost of Sales		1,307,687			989,262			4,831,866			4,599,177			6,139,553			5,588,439
Gross Margin		3,889,434			2,779,701			5,127,172			4,903,774			9,016,606			7,683,475
Selling Expenses		2,435,865			1,757,128			1,283,896			1,321,932			3,719,761			3,079,060
Contribution Margin	$	1,453,569		$	1,022,573		$	3,843,276		$	3,581,842		$	5,296,845		$	4,604,415
Percent of Sales		34.3	%		28.4	%		65.7	%		71.6	%		100.0	%		100.0	%

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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