XML 34 R19.htm IDEA: XBRL DOCUMENT v2.4.1.9

9. SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2015

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended March 31,
		Direct Sales								Distributor Sales								Total
		2015				2014				2015				2014				2015				2014
Sales, net		$	1,456,564			$	943,651			$	2,455,937			$	2,028,228			$	3,912,501			$	2,971,879
Cost of Sales			406,141				245,847				1,202,326				1,004,043				1,608,467				1,249,890
Gross Margin			1,050,423				697,804				1,253,611				1,024,185				2,304,034				1,721,989
Selling Expenses			670,241				516,293				396,418				299,139				1,066,659				815,432
Contribution Margin		$	380,182			$	181,511			$	857,193			$	725,046			$	1,237,375			$	906,557
Percent of Sales			37.2	%			31.8	%			62.8	%			68.2	%			100.0	%			100.0	%

X

- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

+ References

No definition available.

+ Details

Name:	us-gaap_ScheduleOfRevenueByMajorCustomersByReportingSegmentsTableTextBlock
Namespace Prefix:	us-gaap_
Data Type:	nonnum:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- Details

Name:	WVVI_SegmentReportingTablesAbstract
Namespace Prefix:	WVVI_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration