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9. SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2015

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2015				2014				2015				2014				2015				2014
Sales, net		$	1,926,021			$	1,375,119			$	2,795,133			$	2,318,293			$	4,721,154			$	3,693,412
Cost of Sales			608,276				382,562				1,353,225				1,070,086				1,961,501				1,452,648
Gross Margin			1,317,745				992,557				1,441,908				1,248,207				2,759,653				2,240,764
Selling Expenses			758,364				578,846				404,825				324,416				1,163,189				903,262
Contribution Margin		$	559,381			$	413,711			$	1,037,083			$	923,791			$	1,596,464			$	1,337,502
Percent of Sales			40.8%				37.2%				59.2%				62.8%				100.0%				100.0%
		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Total
			2015				2014				2015				2014				2015				2014
Sales, net		$	3,382,585			$	2,318,770			$	5,251,070			$	4,346,521			$	8,633,655			$	6,665,291
Cost of Sales			1,014,417				628,409				2,555,551				2,074,129				3,569,968				2,702,538
Gross Margin			2,368,168				1,690,361				2,695,519				2,272,392				5,063,687				3,962,753
Selling Expenses			1,428,605				1,095,139				801,243				623,555				2,229,848				1,718,694
Contribution Margin		$	939,563			$	595,222			$	1,894,276			$	1,648,837			$	2,833,839			$	2,244,059
Percent of Sales			39.2%				34.8%				60.8%				65.2%				100.0%				100.0%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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