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9. SEGMENT REPORTING (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Sales, net	$ 4,721,154	$ 3,693,412	$ 8,633,655	$ 6,665,291
Cost of Sales	1,961,501	1,452,648	3,569,968	2,702,538
Gross Margin	2,759,653	2,240,764	5,063,687	3,962,753
Selling Expenses	1,163,189	903,262	2,229,848	1,718,694
Contribution Margin	$ 1,596,464	$ 1,337,502	$ 2,833,839	$ 2,244,059
Percent of Sales	100.00%	100.00%	100.00%	100.00%
Direct Sales
Sales, net	$ 1,926,021	$ 1,375,119	$ 3,382,585	$ 2,318,770
Cost of Sales	608,276	382,562	1,014,417	628,409
Gross Margin	1,317,745	992,557	2,368,168	1,690,361
Selling Expenses	758,364	578,846	1,428,605	1,095,139
Contribution Margin	$ 559,381	$ 413,711	$ 939,563	$ 595,222
Percent of Sales	40.80%	37.20%	39.20%	34.80%
Distributor Sales
Sales, net	$ 2,795,133	$ 2,318,293	$ 5,251,070	$ 4,346,521
Cost of Sales	1,353,225	1,070,086	2,555,551	2,074,129
Gross Margin	1,441,908	1,248,207	2,695,519	2,272,392
Selling Expenses	404,825	324,416	801,243	623,555
Contribution Margin	$ 1,037,083	$ 923,791	$ 1,894,276	$ 1,648,837
Percent of Sales	59.20%	62.80%	60.80%	65.20%

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