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9. SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2015

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2015				2014				2015				2014				2015				2014
Sales, net		$	1,767,638			$	1,395,164			$	2,476,881			$	2,651,037			$	4,244,519			$	4,046,201
Cost of Sales			541,918				311,919				1,066,650				1,234,669				1,608,568				1,546,588
Gross Margin			1,225,720				1,083,245				1,410,231				1,416,368				2,635,951				2,499,613
Selling Expenses			797,073				628,320				369,632				306,503				1,166,705				934,823
Contribution Margin		$	428,647			$	454,925			$	1,040,599			$	1,109,865			$	1,469,246			$	1,564,790
Percent of Sales			41.6%				34.5%				58.4%				65.5%				100.0%				100.0%
		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Total
			2015				2014				2015				2014				2015				2014
Sales, net		$	5,150,223			$	3,713,934			$	7,727,951			$	6,997,558			$	12,878,174			$	10,711,492
Cost of Sales			1,556,335				940,328				3,622,201				3,308,798				5,178,536				4,249,126
Gross Margin			3,593,888				2,773,606				4,105,750				3,688,760				7,699,638				6,462,366
Selling Expenses			2,225,678				1,723,459				1,170,875				930,058				3,396,553				2,653,517
Contribution Margin		$	1,368,210			$	1,050,147			$	2,934,875			$	2,758,702			$	4,303,085			$	3,808,849
Percent of Sales			40.0%				34.7%				60.0%				65.3%				100.0%				100.0%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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