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9. SEGMENT REPORTING (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Sales, net	$ 4,244,519	$ 4,046,201	$ 12,878,174	$ 10,711,492
Cost of Sales	1,608,568	1,546,588	5,178,536	4,249,126
Gross Margin	2,635,951	2,499,613	7,699,638	6,462,366
Selling Expenses	1,166,705	934,823	3,396,553	2,653,517
Contribution Margin	$ 1,469,246	$ 1,564,790	$ 4,303,085	$ 3,808,849
Percent of Sales	100.00%	100.00%	100.00%	100.00%
Direct Sales
Sales, net	$ 1,767,638	$ 1,395,164	$ 5,150,223	$ 3,713,934
Cost of Sales	541,918	311,919	1,556,335	940,328
Gross Margin	1,225,720	1,083,245	3,593,888	2,773,606
Selling Expenses	797,073	628,320	2,225,678	1,723,459
Contribution Margin	$ 428,647	$ 454,925	$ 1,368,210	$ 1,050,147
Percent of Sales	41.60%	34.50%	40.00%	34.70%
Distributor Sales
Sales, net	$ 2,476,881	$ 2,651,037	$ 7,727,951	$ 6,997,558
Cost of Sales	1,066,650	1,234,669	3,622,201	3,308,798
Gross Margin	1,410,231	1,416,368	4,105,750	3,688,760
Selling Expenses	369,632	306,503	1,170,875	930,058
Contribution Margin	$ 1,040,599	$ 1,109,865	$ 2,934,875	$ 2,758,702
Percent of Sales	58.40%	65.50%	60.00%	65.30%

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