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8. SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2016

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended March 31,
		Direct Sales								Distributor Sales								Total
		2016				2015				2016				2015				2016				2015
Sales, net		$	1,401,475			$	1,456,564			$	2,782,294			$	2,455,937			$	4,183,769			$	3,912,501
Cost of Sales			327,166				406,141				1,257,555				1,202,326				1,584,721				1,608,467
Gross Margin			1,074,309				1,050,423				1,524,739				1,253,611				2,599,048				2,304,034
Selling Expenses			687,628				670,241				376,787				396,418				1,064,415				1,066,659
Contribution Margin		$	386,681			$	380,182			$	1,147,952			$	857,193			$	1,534,633			$	1,237,375
Percent of Sales			33.5%				37.2%				66.5%				62.8%				100.0%				100.0%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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