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8. SEGMENT REPORTING (Details) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Sales, net	$ 4,183,769	$ 3,912,501
Cost of Sales	1,584,721	1,608,467
Gross Margin	2,599,048	2,304,034
Selling Expenses	1,064,415	1,066,659
Contribution Margin	$ 1,534,633	$ 1,237,375
Percent of Sales	100.00%	100.00%
Direct Sales
Sales, net	$ 1,401,475	$ 1,456,564
Cost of Sales	327,166	406,141
Gross Margin	1,074,309	1,050,423
Selling Expenses	687,628	670,241
Contribution Margin	$ 386,681	$ 380,182
Percent of Sales	33.50%	37.20%
Distributor Sales
Sales, net	$ 2,782,294	$ 2,455,937
Cost of Sales	1,257,555	1,202,326
Gross Margin	1,524,739	1,253,611
Selling Expenses	376,787	396,418
Contribution Margin	$ 1,147,952	$ 857,193
Percent of Sales	66.50%	62.80%

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The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities.

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Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

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Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

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Expenses recognized in the period that are directly related to the selling and distribution of products or services.

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