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8. SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2016

Segment Reporting [Abstract]

SEGMENT REPORTING

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2016				2015				2016				2015				2016				2015
Sales, net		$	1,565,355			$	1,926,021			$	3,073,673			$	2,795,133			$	4,639,028			$	4,721,154
Cost of Sales			368,546				608,276				1,346,181				1,353,225				1,714,727				1,961,501
Gross Margin			1,196,809				1,317,745				1,727,492				1,441,908				2,924,301				2,759,653
Selling Expenses			835,714				758,364				451,558				404,825				1,287,272				1,163,189
Contribution Margin		$	361,095			$	559,381			$	1,275,934			$	1,037,083			$	1,637,029			$	1,596,464
Percent of Sales			33.7	%			40.8	%			66.3	%			59.2	%			100.0	%			100.0	%

		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2016				2015				2016				2015				2016				2015
Sales, net		$	2,966,830			$	3,382,585			$	5,855,967			$	5,251,070			$	8,822,797			$	8,633,655
Cost of Sales			695,712				1,014,417				2,603,736				2,555,551				3,299,448				3,569,968
Gross Margin			2,271,118				2,368,168				3,252,231				2,695,519				5,523,349				5,063,687
Selling Expenses			1,523,342				1,428,605				828,345				801,243				2,351,687				2,229,848
Contribution Margin		$	747,776			$	939,563			$	2,423,886			$	1,894,276			$	3,171,662			$	2,833,839
Percent of Sales			33.6	%			39.2	%			66.4	%			60.8	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

+ References

No definition available.

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- References

No definition available.

+ Details

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