XML 41 R30.htm IDEA: XBRL DOCUMENT v3.5.0.2

8. SEGMENT REPORTING (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2016	Jun. 30, 2015	Jun. 30, 2016	Jun. 30, 2015
Sales, net	$ 4,639,028	$ 4,721,154	$ 8,822,797	$ 8,633,655
Cost of Sales	1,714,727	1,961,501	3,299,448	3,569,968
Gross Margin	2,924,301	2,759,653	5,523,349	5,063,687
Selling Expenses	1,287,272	1,163,189	2,351,687	2,229,848
Contribution Margin	$ 1,637,029	$ 1,596,464	$ 3,171,662	$ 2,833,839
Percent of Sales	100.00%	100.00%	100.00%	100.00%
Direct Sales
Sales, net	$ 1,565,355	$ 1,926,021	$ 2,966,830	$ 3,382,585
Cost of Sales	368,546	608,276	695,712	1,014,417
Gross Margin	1,196,809	1,317,745	2,271,118	2,368,168
Selling Expenses	835,714	758,364	1,523,342	1,428,605
Contribution Margin	$ 361,095	$ 559,381	$ 747,776	$ 939,563
Percent of Sales	33.70%	40.80%	33.60%	39.20%
Distributor Sales
Sales, net	$ 3,073,673	$ 2,795,133	$ 5,855,967	$ 5,251,070
Cost of Sales	1,346,181	1,353,225	2,603,736	2,555,551
Gross Margin	1,727,492	1,441,908	3,252,231	2,695,519
Selling Expenses	451,558	404,825	828,345	801,243
Contribution Margin	$ 1,275,934	$ 1,037,083	$ 2,423,886	$ 1,894,276
Percent of Sales	66.30%	59.20%	66.40%	60.80%

X

- Definition

Percent of sales.

+ References

No definition available.

+ Details

Name:	WVVI_PercentOfSales
Namespace Prefix:	WVVI_
Data Type:	num:percentItemType
Balance Type:	na
Period Type:	duration

X

- Definition

The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.2(a),(d))
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

Name:	us-gaap_CostOfGoodsAndServicesSold
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

X

- Definition

Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1,2)
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

Name:	us-gaap_GrossProfit
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

X

- Definition

The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 45
-Paragraph 19
-URI http://asc.fasb.org/extlink&oid=51664549&loc=SL4569616-111683

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 55
-Paragraph 4K
-URI http://asc.fasb.org/extlink&oid=35736750&loc=SL4591552-111686

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 1A
-Subparagraph (a),(c)
-URI http://asc.fasb.org/extlink&oid=18733093&loc=SL4573702-111684

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 55
-Paragraph 4J
-URI http://asc.fasb.org/extlink&oid=35736750&loc=SL4591551-111686

+ Details

Name:	us-gaap_ProfitLoss
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

X

- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1)
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

Name:	us-gaap_SalesRevenueNet
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

X

- Definition

Expenses recognized in the period that are directly related to the selling and distribution of products or services.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.4)
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

Name:	us-gaap_SellingExpense
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

X

- Details

Name:	us-gaap_StatementOperatingActivitiesSegmentAxis=WVVI_DirectSalesMember
Namespace Prefix:
Data Type:	na
Balance Type:
Period Type:

X

- Details

Name:	us-gaap_StatementOperatingActivitiesSegmentAxis=WVVI_DistributorSalesMember
Namespace Prefix:
Data Type:	na
Balance Type:
Period Type: