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8. SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2016

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2016				2015				2016				2015				2016				2015
Sales, net		$	2,052,390			$	1,767,638			$	2,689,321			$	2,476,881			$	4,741,711			$	4,244,519
Cost of Sales			633,116				541,918				1,067,344				1,066,650				1,700,460				1,608,568
Gross Margin			1,419,274				1,225,720				1,621,977				1,410,231				3,041,251				2,635,951
Selling Expenses			808,761				797,073				361,004				369,632				1,169,765				1,166,705
Contribution Margin		$	610,513			$	428,647			$	1,260,973			$	1,040,599			$	1,871,486			$	1,469,246
Percent of Sales			43.3	%			41.6	%			56.7	%			58.4	%			100.0	%			100.0	%

		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2016				2015				2016				2015				2016				2015
Sales, net		$	5,019,220			$	5,150,223			$	8,545,288			$	7,727,951			$	13,564,508			$	12,878,174
Cost of Sales			1,328,828				1,556,335				3,671,080				3,622,201				4,999,908				5,178,536
Gross Margin			3,690,392				3,593,888				4,874,208				4,105,750				8,564,600				7,699,638
Selling Expenses			2,332,103				2,225,678				1,189,349				1,170,875				3,521,452				3,396,553
Contribution Margin		$	1,358,289			$	1,368,210			$	3,684,859			$	2,934,875			$	5,043,148			$	4,303,085
Percent of Sales			37.0	%			40.0	%			63.0	%			60.0	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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